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Datamatics ThoughtPod

Unraveling the Failures of Voice of Customer (VOC) Initiatives

23 May 2025

Description

In this episode, we dissect the common pitfalls and failures of Voice of the Customer (VoC) initiatives—and how businesses can avoid them. From poor data collection strategies to lack of actionable insights, we uncover why many VoC programs fall short of delivering real value. Learn how to bridge the gap between customer feedback and meaningful business outcomes by leveraging the right tools, analytics, and organizational alignment.Whether you're in CX, marketing, or product development, this discussion offers key takeaways to revitalize your VoC strategy and turn customer insights into competitive advantage.Read the full blog here: https://blog.datamatics.com/unraveling-the-failures-of-voice-of-customer-voc-initiatives

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