From Surveys to Insights Overnight: Brendan Cervin on Ideally’s Journey

Episode SummaryIn this episode of In the Blink of AI, Georgie Healy speaks with Brendan Cervin, CTO at Ideally, a cutting-edge consumer insights platform redefining the research process with AI. IDEALI enables companies to access overnight insights, turning weeks of research into hours, and has quickly become a game-changer for ANZ corporates. Brendan delves into the evolution of market research, the role of AI in creating actionable insights, and the challenges of integrating AI technologies into traditional business processes. From discussing Google Glass to synthetic data, this episode provides an insider’s perspective on the disruptive potential of AI in consumer research.Time Stamps00:31 – Introduction to Brendan Cervin and Ideally01:33 – What is Ideally?02:30 – Why AI is essential for consumer research04:05 – Consequences of not using consumer insights in product development05:53 – Brendan’s thoughts on Google Glass and mismatched technology expectations07:34 – Moving beyond sentiment analysis to clustering insights12:56 – Low switching costs in AI platforms and their implications14:36 – Challenges and potential applications of synthetic data in consumer research22:48 – How Ideally delivers insights through AI-powered reports29:42 – Brendan’s vision for Ideally in the next year32:06 – Brendan’s take on AI’s rapid industry growth✨ Connect with Georgie HealyLinkedin: https://www.linkedin.com/in/georginahealy/Instagram: https://www.instagram.com/georgina_healy/Twitter: https://x.com/georgina__healy?lang=enThe Day One NetworkIn The Blink of AI is part of Day One, the podcast network dedicated to founders, operators & investors.Sign up to get your weekly insights into the up-and-coming AI startups: https://dayone.fm/newsletter In the Blink of AI is made possible by our wonderful partners StripeFor early-stage, venture-backed founders – Stripe Startups is where to start. Enrol in the program and receive access to credits on Stripe fees, expert insights, and a focused community of other founders building on Stripe.Apply for Stripe Startups at dayone.fm/stripeVantaVanta is the all-in-one solution for startups to become compliant quickly and build a security foundation with ease. Startup customers get $1000 off Vanta at http://dayone.fm/blink Mentioned in this episode:PMB TrailerPMB Trailer

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