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DEAD. radio

#93 | Neo Serati On Starting His Brand, Winning Awards, Being A Stylist To Balance Being A Designer

29 Jul 2025

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VISIT OUR STORE: 138 JAN SMUTS AVENUE, PARKWOOD, JOHANNESBURGVISIT OUR WEBSTORE: https://www.dead93.comThis week on DEAD. radio, we sit down with the visionary fashion designer and commercial stylist Neo Serati.From his formative years growing up in Vosloorus, where his love for art first took root, to the chance encounter that sparked his journey into the world of fashion, Neo’s story is one of purpose, persistence, and personal flair.We unpack his time at fashion school, the birth of his namesake label Neo Serati, and the balancing act of building a brand while styling some of the biggest names in the industry. This episode is a masterclass in creativity and strategy β€” a blueprint for anyone dreaming of making their mark on South African fashion.Tune in for an honest, layered, and inspiring conversation β€” stitched together like one of his garments: bold, intentional, and unforgettable.

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