Changing the Way We Find and Hire Marketing and Communications Talent with Lara Vandenberg Founder of Publicist

“Our platform is almost a reflection of what’s going on in culture,” says Lara Vandenberg, CEO and Founder of Publicist, an online marketplace to source premium-vetted marketing and communication experts. Not only does it serve industries such as cryptocurrency, fintech, healthcare and more than 60 others, it has coincided with the major cultural shift in attitude in the workplace since March of 2020. Just as more and more people are embracing flexibility and working on their own terms, companies are eschewing long term commitments in favor of contract workers. Publicist facilitates the connection between both so that everyone wins.A large part of Publicist’s mission is to make sure freelancers get duly paid. As a founder, you may need to pay your employees, particularly those who complement your shortcomings, before you pay yourself. No one is good at everything, and a major part of running a business is recognizing what you’re not good at and delegating those tasks to the right people.By contrast, not everyone is going to recognize your strengths or what you have to offer, at least not right away. When you are met with resistance, see it as an opportunity to teach. Tell everyone you know that you’re starting a business so that they can hold you accountable. Stay informed of what your competition is doing, but don’t invest too much emotion into it. Nothing is ever going to be perfect, get out there and do it and let the world start to give you feedback.Quotes• “The bigger the company, the bigger the pain point, the more they need to hire. Corporate America is not adjusting as fast as the pace of talent wants them to.” (17:16-17:29 | Lara)• “That’s been a really important lesson: You need to hire for the superpowers you don’t have.” (28:46-28:51 | Lara)• “No one is good at everything. So when you identify what you’re good at, and what takes you way too long and what you can delegate, that’s probably the most crucial lesson.”  (29:02-29:14 | Lara)Connect with Lara Vandenberg:Instagram | http://www.instagram.com/laravandenberghttp://www.instagram.com/publicistcoPlease don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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