How to Create a Community Focused Brand That Generates Loyal Customers and Inspires Change with Angie Tebbe, Co-Founder of Rae Wellness

In today’s episode, host Lindsay Pinchuk is joined in conversation with Angie Tebbe, Co-Founder of Rae Wellness to discuss her transition from the corporate world into entrepreneurship. Angie dives into how she created a brand that is focused on community and longevity.After a well-spent 13-year career at Target, Angie knew it was time for her next adventure. With a holistic childhood, lifelong passion for well-being, and a relentless thirst for knowledge, Angie became inspired to form Rae Wellness, an inclusive, holistic wellness company that provides natural products at affordable price points. While starting a business from the ground up comes with many challenges, Angie would advise any aspiring entrepreneur to focus on listening to the consumer’s wants and needs. Because when you build a community-focused brand, your business will succeed in the long run.Tune into this episode of Dear FoundHer… for an in-depth conversation about how to successfully introduce a brand to the market. Learn more about the importance of active listening, having a strong digital presence, and immersing yourself in your community so you can create a lasting brand that forges positive change for all.Quotes• “I made the decision to leave my corporate career in pursuit of a ‘why,’ not a ‘what’ or a ‘how.’” (07:00-07:04)• “Everything you do in life prepares you for the next thing.” (10:33-10:36)• “Nothing will prepare you to start a business. You just have to do the best job you can with the information you already have.” (11:00-11:04)• “It doesn’t matter how good of a marketer you are. If your products don’t work, it’s not going to work.” (12:51-12:57)• “I think brands have an opportunity to make change.” (20:40-20:44)• “As you're having conversations with investors, you need to understand what you're going to be headstrong about, but also open enough to understand feedback.” (23:22-23:32)• “Being digitally native has been amazing because we have cultivated a community and we have cultivated a conversation.” (27:44-27:52)• “Community is everything to a brand. Don’t just focus on how many customers you can get, focus on how many customers you can keep.” (29:19-29:31)• “As an entrepreneur, you need to hang in there long enough so there is time for it all to work out. You need to make sure you have patience with yourself knowing that it's going to take 5-10x longer than you think it will. Good and lasting things take a long time to create.” (31:58-32:26)Connect with Angie Tebbe:Personal Instagram | https://www.instagram.com/angie_tebbe/Business Instagram | https://www.instagram.com/raeforwellness/Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundherSubscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!For more from Lindsay Pinchuk:• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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