Taking a Home-Based Online Retailer to Brick and Mortar with Ali Reff, Founder of Alice & Wonder

Does the price of traditional boutique shopping prevent you from finding the perfect pieces to add to your wardrobe? For many women, this is a constant struggle. In today’s episode, Lindsay Pinchuk and Ali Reff, Founder of Alice & Wonder discuss how she transformed her business from a home-based retailer to one of Chicago’s most sought-after affordable brick and mortar boutiques.Like so many other founders, Ali built her business brick by brick. Originally selling her products online from her apartment, Ali has recently taken her business to the next level. Whether you’re looking for the perfect statement piece or a personalized gift for a loved one, Alice & Wonder's mission is to bring unique yet affordable items to market. Throughout her journey, Ali's dedication to her core values combined with her relationship with her consumers has been the main key to the success of her business. Today, Alice & Wonder provides affordable shopping both online and in-person at either of their two storefront locations.Tune into this episode of Dear FoundHer… for an honest conversation about bringing a business to brick and mortar. Learn more about the importance of connecting with your consumers, learning from your mistakes, and challenging yourself to step outside your comfort zone so you can take your business to the next level.QUOTES:• “That in-person experience in accompaniment with an online presence is super important because people want to feel like they're part of the experience, especially in clothing.” (09:44-09:54)• “Life is all about how you react to the circumstances around you that happen. The pandemic put small businesses through hell, but for companies like Alice and Wonder, it also provided a lot of opportunities.” (13:47-13:57)• “Social media is ever-evolving, but small businesses need to embrace it. Look at your following as your community, your family.” (19:29-19:51)• “I am very similar to the customer that I am trying to attain. I have always wanted our brand to appear very approachable.” (23:43-23:54)• “The best interaction between clients is getting to meet people in the store and see their reaction.” (24:23-24:29)• “We would not be where we are today without making mistakes and hearing feedback.” (38:49-38:55)Connect with Ali ReffInstagram: http://www.instagram.com/aliceandwonderWebsite: https://aliceandwonder.com/Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Looking to up your social media game?  Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th.  SIGN UP HERE.  Want even more resources for growing your business?• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/Use code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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