Turning a Food Trend into a Booming Business---all with Zero Marketing Dollars, with Gia Lee, Founder of Hot Box Sushi

In today’s episode, host Lindsay Pinchuk sits down with special guest Gia Lee, Founder of Hot Box Sushi to discuss her transformation from stay-at-home mom to successful business owner.Like many entrepreneurs, Gia accidentally stumbled upon a business opportunity during quarantine. What started as a small side hustle in her kitchen, has quickly transformed into Chicago’s latest food trend. Although she had given up her career to be a stay-at-home mom, Gia always dreamed of one day finding her passion and would encourage anyone with a passion to follow their heart.  It’s never too late to do what you love.Tune into this week’s episode of Dear FoundHer… to learn more about the importance of word-of-mouth marketing, flexibility, and starting small so you can create the business of your dreams no matter where you are in life.Quotes• “I never thought I could do this, but anybody can do anything. It's just about doing one thing every day to get to where you want to be.” (14:07-14:17)• “You can pivot. You don't have to choose one thing and stick with it. You can do whatever you want and change your mind and be successful.” (15:23-15:34)• “From the beginning when we launched the product, I really wanted to focus on the experience. I wanted our product to be very pretty and Instagramable.” (20:10-20:24)• “We have not paid for a single thing of marketing, everything has just been really through word of mouth.” (22:37-22:41)• “Nothing is going to go how you intended or how you planned. We've had to pivot so many times, and I think just learning to roll with the punches is super important in any business.” (29:29-29:40)• “I don't think you need a lot to get started. You can start really small.” (31:30-31:33)• “Time with your kids is so precious, and it's so fleeting.” (33:35-33:39)Connect with Gia Lee:Instagram for Gia | http://www.instagram.com/@gialee80 Instagram for Hot Box Sushi | http://www.instagram.com/hotboxsushiPlease don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/Use code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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