Using Podcasting to Propel Your Business, with Scout Sobel, Founder of Scout's Agency

“Podcasting is a connection that can't be built elsewhere,” says Scout Sobel, Founder of Scout’s Agency. After struggling with her mental health, Scout didn’t know where she fit in the workspace. It wasn’t until she was introduced to podcasting that Scout finally recognized her calling. For Scout, podcasting has been the catalyst to her success. As the co-host of the popular Okay, Sis Podcast and owner of a successful agency, Scout’s involvement in the podcasting world helped her debut book The Emotional Entrepreneur reach the top of the charts on Amazon.As a trailblazer in the industry, Scout has learned how to utilize podcasts as a powerful form of PR to help other female entrepreneurs share their stories and expand their businesses. With what started as 2000 cold emails, Scout’s Agency has become a leading agency in just under 3 years. Whether you are hosting your own podcast, or appearing as a guest, Scout explains that podcasting is one of the deepest forms of connection. Not only do you get to network with others, but podcasting gives entrepreneurs an opportunity to present themselves and their businesses in an authentic and uninterrupted way.Tune into this episode of DearFound Her… for an enlightening conversation about the world of podcasting. Learn more about how podcasting has the ability to deepen connections, expand your network, and turn you into a sought after thought leader in your industry.• “Being a guest on a podcast is not only the new form of PR, it’s the deepest method of PR.” (07:16-07:25)• “Scout's Agency was built on cold emailing. It is the most powerful tool that we have available to us today is business owners.” (09:33-09:49)• “Don’t start a podcast for the money. Start it for the authority it brings to you and the network it will give you.” (18:29-18:37)• “Podcasting is a connection that can't be built elsewhere. If you're in the business of networking, start a podcast. Or if you're in the business of building a deep community, start a podcast.” (20:41-20:50)• “Being a guest on a podcast creates new intimate community members. You will get DMS, you'll get Instagram followers, and you'll also get the benefit of networking with the hosts which can lead to other collaborative and business opportunities.” (28:30-28:44)• “Celebrate every little thing because the more you do, the more confidence you’ll have to keep going.” (39:46-39:51)Connect with Scout Sobel:Scout’s instagram: https://www.instagram.com/scoutsobel/Agency instagram: https://www.instagram.com/emotionalentrepreneur/Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!My new program Big Impact Marketing for Small Business…With Little to No Budget will launch soon. Get on the waitlist here so you know when doors open.• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast Hosted on Acast. See acast.com/privacy for more information.

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