What It Looks Like To Start a Business After 40, with Jenny Patinkin, Founder of Jenny Patinkin

Jenny Patinkin has proven that it’s never too late to start a business.  From a stay-at-home mom to a non-profit spokesperson, Jenny created a wildly successful career as a makeup artist after the age of 40.  She has gone on to become a leader in the clean-beauty industry with a full line of nationally acclaimed products.Initially working as a makeup artist for high-profile clients, Jenny ultimately realized that her passion was to educate the average person on how to achieve their beauty goals. Through the pandemic, Jenny was able to expand her business by increasing her knowledge about effective eco-friendly products. Today, she is one of the industry’s leading experts known for her transparent approach to age-aware sustainable beauty.Tune into this episode of Dear FoundHer… to learn more about the importance of transparency, taking risks, and starting conversations about your business so that you can build the confidence you need to follow your dreams no matter what your age is.Quotes• “I wouldn't call myself a makeup girl but I like the beauty industry and being able to convey in a transparent and clear way to my audience that you can find a way to interpret makeup to where it fits in with your lifestyle and makes you feel good.” (09:05-09:31)• “For me, low-tech simplicity is the core of everything in my assortment of products.” (13:57-14:04)• “Influencers and celebrities don't talk about the beauty treatments that they do, and by not talking about them, it creates this absolutely unattainable standard of beauty.” (23:27-23:40)• “I want people to know that anybody can achieve the level of beauty that makes them happy.” (24:00-24:10)• “It's not easy to ask for what you want, and sometimes it's not easy to even identify what you want. So having a consultant has changed everything for me in that regard.” (28:43-28:55)• “I don't need people around me who do things the same way that I do because we would never make any progress.” (30:57-31:03)Connect with Jenny Patinkin:Instagram: http://www.instagram.com/jennypatinkinWebsite: https://jennypatinkin.com/Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Looking to up your social media game?  Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th.  SIGN UP HERE.  Want even more resources for growing your business?• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/Use code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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