Vimeo started many years ago as something of an artsier, more creative competitor to YouTube. Its last CEO, Anjali Sud, took the company through a pretty huge transformation into an enterprise software company, and we had her on the show to talk about that transformation a couple years ago. Now, her successor, new CEO Philip Moyer, not only has to decide what parts of that strategy are working, but also how to navigate the addition of AI to the mix, and deal with the basic math of the creator economy: The amount of video in the world is exploding, but the total amount of time a person can spend watching any of it is pretty fixed. So with AI adding to the volume, how is anyone going to be able to make any money at all? Links: How Anjali Sud reinvented Vimeo | Decoder (2021) How Dropout is taking control with Vimeo OTT | Vimeo Squarespace CEO Anthony Casalena on making a website in 2023 | Decoder Wix CEO Avishai Abrahami on why the web isn’t dying | Decoder NBCU’s streaming chief isn’t worried about you canceling cable | Decoder Vimeo names new CMO as it focuses on business video | WSJ The truth about Vimeo and YouTube SEO | Vimeo Google’s counteroffer to a breakup is unbundling Android apps | Verge China opens Google antitrust probe in retaliation to tariffs | Verge Vimeo’s position on AI | Vimeo Transcript: https://www.theverge.com/e/616820 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Hello and welcome to Decoder. I'm Nilay Patel, editor-in-chief of The Verge, and Decoder is my show about big ideas and other problems. Today I'm talking with Vimeo CEO Philip Moyer. You probably know Vimeo from its beginnings as an artier, more creative competitor to YouTube.
But over the last few years, and especially after it went public in 2021, Vimeo has really turned itself into an enterprise software company, selling video hosting services to companies of all sizes. I gotta tell you, I was pretty excited to talk to Philip, because this episode is a particularly fun full-circle decoder moment.
I interviewed Philip's predecessor, Anjali Sood, both when she was CEO of Vimeo, and again more recently in her new gig as CEO of Tubi. So I had a sense of how Anjali ran Vimeo, what strategies she took to Tubi, and then it was fascinating to close the loop and see how Philip wanted to change Vimeo after taking over himself.
Especially because the entire ecosystem of online video is itself changing incredibly rapidly. You'll hear Philip be very complimentary of what Anjali accomplished at Vimeo, but now he's pushing to make Vimeo grow into a very different kind of YouTube competitor, one that can support everything from independent creators to huge corporations.
It's a shift from the strategy that Anjali used to reset the company and take it public, and there's a lot of interesting nuance to it. It turns out everyone wants to put videos on the internet, but only some of those people want them to be ingested by YouTube's advertising and recommendation systems. What's interesting about this is that Philip has experience at Google.
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