Deliverability Defined
Activity Overview
Episode publication activity over the past year
Episodes
Deliverability FAQs
28 May 2024
Contributed by Lukas
In this episode of Deliverability Defined, Alyssa and Melissa answer frequently asked questions about domain reputation, handling spam complaints, und...
Level Up Your Lead Magnets
21 May 2024
Contributed by Lukas
While a lead magnet might seem insignificant, creating a high-quality and high-impact offer requires some strategic planning. An effective lead magnet...
The Future of Newsletters
14 May 2024
Contributed by Lukas
The creator landscape thrives on connection, and newsletters have always been a powerful tool for nurturing these relationships. However, email market...
Leveling Up Your Email Engagement with Tarzan Kay
07 May 2024
Contributed by Lukas
In this episode of Deliverability Defined, Alyssa talks with email marketing expert Tarzan Kay. They discuss the value of building an engaged email li...
Building an Email Course Flywheel with Sean Stewart
30 Apr 2024
Contributed by Lukas
Many creators understand the importance of email marketing but need help to transform it into a sustainable growth engine. An email course offers a so...
Optimizing Subscriber Experience for Better Deliverability
23 Apr 2024
Contributed by Lukas
Many people find their inboxes overflowing with generic emails and promotional content, all vying to grab their attention. But what separates an email...
How Does Shared Reputation Work?
16 Apr 2024
Contributed by Lukas
Domain reputation has been a theme this season. And for good reason. In the world of email, IP addresses and domains have reputations that can make or...
Benchmarks for Email Metrics
09 Apr 2024
Contributed by Lukas
If you’ve ever found yourself in a tangle of numbers, wondering which email metrics actually matter, this episode is for you. This week, Alyssa and...
A Creative Way to Boost Replies
02 Apr 2024
Contributed by Lukas
In this episode of Deliverability Defined, Alyssa and Melissa explore some creative ways to boost email replies and enhance deliverability. From lever...
Keeping Your List Healthy While Using Recommendations
26 Mar 2024
Contributed by Lukas
In this episode of Deliverability Defined, Alyssa and Melissa dive into the topic of using recommendation tools to grow your email list while maintain...
A Guide to DMARC
19 Mar 2024
Contributed by Lukas
Ever feel like you're decoding an ancient script when trying to comprehend email authentication? DMARC may seem like just another complex acronym in t...
Managing Your Domain Reputation
12 Mar 2024
Contributed by Lukas
If managing your domain reputation sounds complicated, you’re not alone. Recent changes to Yahoo’s and Google’s authentication rules have forced...
A Guide to Google Postmaster Tools
05 Mar 2024
Contributed by Lukas
If you’ve ever wondered how to improve your domain reputation, Google Postmaster Tools is here to help. In the wake of Google’s and Yahoo’s chan...
An Update on Yahoogle Requirements
27 Feb 2024
Contributed by Lukas
Welcome back to Season Five of Deliverability Defined! Do you ever feel like you're navigating the Bermuda Triangle when it comes to understanding the...
New Requirements from Gmail and Yahoo
06 Nov 2023
Contributed by Lukas
Gmail and Yahoo have announced new sender requirements taking affect in February of 2024. You can read more here: https://help.convertkit.com/en/artic...
How to Utilize AI for Your Newsletter with Naomi West
27 Jun 2023
Contributed by Lukas
Email remains one of the oldest and most popular digital communication channels, yet content creators struggle to stand out in their audience’s emai...
How to Grow and Monetize Your Newsletter Featuring Dylan Redekop
20 Jun 2023
Contributed by Lukas
As a creator, you are never going to feel “ready” to build something. The hardest part is getting started and accepting that creation is an iterat...
Selling Digital Products Featuring Charli Prangley
23 May 2023
Contributed by Lukas
Many people strive to become creators but often forget the discipline, hard work, and consistency required to build an audience. But while the task ca...
Why Is Email Still a Key Player in Today’s Marketing Landscape?
16 May 2023
Contributed by Lukas
Email is a universal method of communication that brings together people of all different ages and backgrounds. While some people may check their emai...
Answering Your Deliverability Questions
09 May 2023
Contributed by Lukas
The way our email inboxes operate has changed dramatically with the evolution of the internet and increased awareness and caution around email scams. ...
What We Learned From a Promotions Tab Experiment
02 May 2023
Contributed by Lukas
Email service providers are committed to providing their users with the best possible experience, increased security and safety measures may come at t...
How to Grow Your Email List Using Instagram
25 Apr 2023
Contributed by Lukas
Whether you’re a consumer, business owner, or content creator, Instagram's potential to expand your reach is undeniable. With more than one billion ...
B2B vs B2C Deliverability
18 Apr 2023
Contributed by Lukas
While creators hope their audience will open and read their emails, the first step is to ensure emails actually make it into the intended audience’s...
What to Do if You Are Looking to Move to a New ESP?
11 Apr 2023
Contributed by Lukas
Creators hope to grow a following, but communicating with an audience at scale is challenging. Technology can help facilitate communication with your ...
How to Run an Inbox Placement Test
04 Apr 2023
Contributed by Lukas
When emails don’t perform well, creators will do whatever it takes to uncover the root cause of the issue and win back their subscribers. Senders ca...
Growing Your Audience Through Recommendations
28 Mar 2023
Contributed by Lukas
Word-of-mouth has proven to be one of the most consistent business tactics of all time. If someone we admire and trust recommends something to us, we ...
Deliverability Horror Stories
21 Mar 2023
Contributed by Lukas
We’ve all been there: you press “send” on an email and immediately recognize there’s a mistake. Recalling an email requires quick reflexes, an...
How Deliverability Impacts Newsletter Sponsorships
14 Mar 2023
Contributed by Lukas
Creators are always looking for a way to earn income through their efforts, which traditionally evolves into sponsorship or brand deals. Of course, cr...
How Nathan Barry Made $50K From a Passive Evergreen Newsletter
07 Mar 2023
Contributed by Lukas
You may be familiar with traditional newsletters, but an evergreen newsletter is a smart and automated approach to standard email newsletters. It allo...
How to Fix Reputation Issues with Gmail
08 Mar 2022
Contributed by Lukas
According to Finances Online, as of January 2020, Gmail had over 1.8 billion active users. When you’ve got a mailbox provider so prevalent on your e...
How to Clean Your List
01 Mar 2022
Contributed by Lukas
From likes to follows to subscribers, when everything feels like a numbers game, the idea of actively deleting your subscribers can feel counterintuit...
Email Behind the Scenes
22 Feb 2022
Contributed by Lukas
Many creators know the ins and outs of authentication, spam traps, BIMI, and listbombing. And if you’ve been creating for a while, you probably unde...
How to Learn From Unsubscribes
15 Feb 2022
Contributed by Lukas
Rejection is a terrible feeling. Especially when you’re pouring everything into a business and yearning for the approval of a new audience. But ther...
iOS 15’s Impact on Open Rates So Far
08 Feb 2022
Contributed by Lukas
When change happens, many of us panic. The rules of yesterday no longer apply and our future feels uncertain. But not all changes are catastrophic. In...
Top 5 Email Myths
01 Feb 2022
Contributed by Lukas
Are there tips and tricks to avoiding the promotions tab? Can simple keywords send you straight to the spam folder? Is email on the way out? Misinform...
The Audience-Building Flywheel
25 Jan 2022
Contributed by Lukas
The most common question deliverability experts hear is, “how do I get more subscribers?” As a brand new creator, finding followers is probably yo...
Real World Email Examples of Great Emails
18 Jan 2022
Contributed by Lukas
Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great ...
The Future of Email
11 Jan 2022
Contributed by Lukas
If you could peek into a crystal ball and see the next 10 or 15 years of email evolution, what would it look like? Are the strategies you’re impleme...
Utilizing BIMI to Display Your Logo in Subscriber's Mailboxes
04 Jan 2022
Contributed by Lukas
What happens when security and style combine? Enter BIMI, or Brand Indicators for Message Identification, a text record that lives in your DNS records...
Why Some Subscribers Don't Confirm Their Opt-In
28 Dec 2021
Contributed by Lukas
As creators and email marketers, we’ve got a lot of important things keeping us up at night. From our marketing strategy, the hassle of freelance ta...
Protecting Your Email List and Reputation
21 Dec 2021
Contributed by Lukas
As creators, trust is everything. The trust between you and the subscribers who stay tuned is the foundation of your business and the source of your c...
How to Serve Multiple Audience Types
14 Dec 2021
Contributed by Lukas
As we evolve as creators, it’s inevitable that our audiences evolve with us. If you find yourself serving multiple audiences, deciding which audienc...
Growing Your List With a Referral Program
07 Dec 2021
Contributed by Lukas
Creators always ask, “how do I grow my audience?” While the answer is different for everyone, when you’re an emerging creator with a tight budge...
Creative Strategies to Increase Engagement
30 Nov 2021
Contributed by Lukas
If we learned anything last season, it was that open rates are no longer the magic email metric. Changes to Apple’s privacy settings dethroned an al...
Ask Our Experts: How to Prepare for the Holiday Season!
12 Oct 2021
Contributed by Lukas
With the holiday season right around the corner, it’s never too early to start planning. In fact, the longer you wait, the more likely you are to fi...
Ask Our Experts: Help, My Emails Are Landing in the Promotions Tab!
07 Sep 2021
Contributed by Lukas
When it first landed in our inbox, many believed the promotions tab would ruin email marketing for good. Years after Gmail’s controversial update, i...
Ask Our Experts: What Metrics Should Senders Focus On?
03 Aug 2021
Contributed by Lukas
While Season 02 of Deliverability Defined has come to an end, email never stops! Before we kick off Season 03, we’re doing a series called Ask Our E...
Top 4 Takeaways of Season 02
20 Jul 2021
Contributed by Lukas
Whether you’re a musician or an author, a blogger or an artist, email is the secret sauce to owning your audience and making a passion project your ...
How to Have the Perfect Signup Form
13 Jul 2021
Contributed by Lukas
As a new creator, you may feel like reaching as many eyeballs as possible is the most important end goal. Just remember, not all subscribers are creat...
Apple’s New Privacy Changes
06 Jul 2021
Contributed by Lukas
You’ve probably heard about Apple’s latest privacy changes. Their new OS includes an update that marks all emails as opened, removing a metric man...
How’s Your Email Reputation?
29 Jun 2021
Contributed by Lukas
Everyone strives to reach the inbox of their subscribers. While many factors determine deliverability, it’s no secret that reputation is among the m...
What Makes a Good Subscriber?
22 Jun 2021
Contributed by Lukas
Every creator hopes for thousands of YouTube subscribers, Instagram followers, and Twitter likes. But if you’re approaching your email list with a s...
Why Are My Open Rates Dropping?
15 Jun 2021
Contributed by Lukas
If you see a sudden and dramatic drop in your open rates, don’t panic. There could be an easily fixable solution behind those scary numbers. And eve...
How to Use Twitter to Build Your Email List
08 Jun 2021
Contributed by Lukas
Are you intimidated by Twitter? Do you scroll and consume 24-7? Love it or hate it, there’s no denying that Twitter can be invaluable for building a...
How to Level up Your Emails with Automation
01 Jun 2021
Contributed by Lukas
Sending one-time emails to your entire list may feel like a familiar and reliable default. And automating anything related to email might sound intimi...
Why do emails bounce?
25 May 2021
Contributed by Lukas
So often we view emails as a one-way conversation. In reality, there are plenty of complicated mechanics that go on behind-the-scenes between both sen...
How to Recover From an Email Fail
18 May 2021
Contributed by Lukas
Even veteran senders get nervous before pressing send. There’s always that worry in the back of our minds: What if I send this to the wrong group of...
A Day in the Life of a Deliverability Specialist
11 May 2021
Contributed by Lukas
Do you really understand deliverability? Is a career in deliverability right for you? Deliverability is a niche topic and it’s sometimes hard for fr...
What to Check Before You Click "Send"
04 May 2021
Contributed by Lukas
So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There...
Bypass the YouTube Algorithm With Email Marketing with Ben Schoeffler
27 Apr 2021
Contributed by Lukas
With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small f...
Avoiding Automatic Clicks and Opens
20 Apr 2021
Contributed by Lukas
No matter how much we plan and analyze, there will always be things outside of our control. When it comes to email deliverability, avoiding automatic ...
How to Switch ESPs Without Damaging Your Deliverability
13 Apr 2021
Contributed by Lukas
Deliverability isn’t an exact science. There’s no hard and fast rule for success, and advice may vary from time to time. But of all the grey areas...
How Musicians Can Turn Fans Into SuperFans Through Email Marketing
06 Apr 2021
Contributed by Lukas
In an era of streaming services and a pandemic that’s pushed touring to the side, monetizing music has never been harder. While it may sound old-fas...
10 Common Email Marketing Mistakes
30 Mar 2021
Contributed by Lukas
To emoji or not to emoji? Can sending a test email actually harm deliverability? Is my title too vague? Too specific? Email marketing is an artform an...
How Writers Can Earn a Living Through Email
23 Mar 2021
Contributed by Lukas
As writers, email marketing should come easy, right? You already know how to engage an audience, use your voice, and create a compelling read. But som...
How to Re-Engage Subscribers Without Damaging Your Deliverability
16 Mar 2021
Contributed by Lukas
Realizing that you have a problem is the first step to solving a problem. And when you notice some of your subscribers starting to disengage, jumping ...
Audience Building for Creators
09 Mar 2021
Contributed by Lukas
After spending Season 01 chatting all things technical, we’re kicking off Season 02 with some general advice for making a living and building an aud...
Top Four Takeaways of Season One
13 Oct 2020
Contributed by Lukas
We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course ...
Do's and Don'ts of Growing Your Audience
06 Oct 2020
Contributed by Lukas
Everyone in the email world wants more subscribers – that’s a given. But how you go about getting those people on your list can have a major impac...
Self-Led Deliverability Audit
29 Sep 2020
Contributed by Lukas
We want to empower you to take as much control of your email marketing as possible and that includes addressing deliverability issues. A deliverabilit...
Deliverability Terminology You Need to Know
22 Sep 2020
Contributed by Lukas
It’s starting to look like fall in many parts of the country, so you know what that means! Pumpkin spice! Just kidding. Back-to-school! Today, we’...
Pros and Cons of Inbox Placement Tests
15 Sep 2020
Contributed by Lukas
If you've ever downloaded or used one of those free tools or applications that sync with your email inbox and automatically unsubscribes you from emai...
FAQ's About Deliverability
08 Sep 2020
Contributed by Lukas
As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it...
Does Gmail Filter Email Based On Political Beliefs?
01 Sep 2020
Contributed by Lukas
It’s election season, and with that comes controversy, advertising, and extra emails in your inbox. In recent years, there have been claims that ema...
All About Gmail: The Promotions Tab, the Spam Folder, Postmaster Tools and More
25 Aug 2020
Contributed by Lukas
Gmail has become ubiquitous as the leading mailbox provider. Gmail is also often considered the most advanced in terms of filtering and features among...
How to Start Preparing for Holiday Promotions
18 Aug 2020
Contributed by Lukas
You may think it's too soon to talk about holiday promotions, but for email marketing, the time is now! The holidays often involve the biggest promoti...
What Your ESP Can (And Can't) Do for Your Deliverability
11 Aug 2020
Contributed by Lukas
There are a lot of email service providers (ESPs) out there and many misconceptions about how to choose the one that works for your needs. To understa...
List Validation 101 with Lauren Meyer from Kickbox
04 Aug 2020
Contributed by Lukas
Today we’re talking about list validation. And to help bring some additional insight to our conversation, we’re joined by Lauren Meyer, the VP of ...
Demystifying Blocklists
28 Jul 2020
Contributed by Lukas
Blocklist is a cryptic word that can cause panic for an email sender. No one wants to be “blocked” from sending an email. It can be complex, but i...
Hey.com: The New Mailbox Provider that Blocks “Spy Tracker” Pixels
21 Jul 2020
Contributed by Lukas
If you’re following the email marketing world, you’ve undoubtedly heard of Hey.com from creators of Basecamp. A lot of people have a lot of opinio...
Meaningful Metrics: Going Beyond Open Rates
14 Jul 2020
Contributed by Lukas
Open rates are an emotional, yet somewhat unreliable metric. When people see a drop in open rate, they tend to think it’s an indication that engagem...
Authentication (SPF, DKIM, DMARC)
07 Jul 2020
Contributed by Lukas
Email authentication is probably something you don’t spend a lot of time thinking about. But it’s important that you understand what it is and why...
Avoiding Spam Traps the Right Way
30 Jun 2020
Contributed by Lukas
Note: This podcast episode was pre-recorded and since then, we have changed our terminology at ConvertKit to blocklist instead of blacklist.Spam traps...
Protecting Yourself from Listbombing
23 Jun 2020
Contributed by Lukas
Listbombing can be a touchy subject because most people think it’s personal. However, it doesn't really matter which email service provider you use ...
Content: How Much Does It Impact Deliverability?
16 Jun 2020
Contributed by Lukas
Over the last few episodes, we’ve brought up the topic of content and have essentially talked around it. This show is about deliverability, but it’...
Sender Reputation: The Road to Inbox Placement
02 Jun 2020
Contributed by Lukas
Getting into your audience’s inbox all starts with sender reputation. It’s the most important factor when it comes to deliverability, and the doma...
How Email Marketing and Deliverability Help You Reach Your Audience
26 May 2020
Contributed by Lukas
Deliverability Defined is a new show from ConvertKit in which hosts Alyssa Dulin and Melissa Lambert help you navigate the complexities of email deliv...