How a GTM Expert Knew It Was Time to Leave—And Had the Courage to Act (Maja Voje)

Maja Voje, a go-to-market consultant and bestselling author of The Go-To-Market Strategist, has worked with over 800 companies, from Google and Rocket Internet to startups and scale-ups. But even with an impressive career, she’s had to make tough calls—like recognizing when it’s time to walk away from a role.Maja opens up about:- The fear of overstaying vs. leaving too soon- How she evaluates whether to stick with a role or move on- Lessons from working with limited resources and competing against well-funded companiesThings to listen for:(00:00) The challenge of knowing when to quit(00:47) Growing up in Slovenia and early ambitions(03:17) Discovering growth hacking and marketing(06:52) Challenges and successes in marketing(08:17) Thank you to our sponsors, Navattic & Appcues(15:33) Navigating career transitions and advice(32:49) Overcoming financial constraints in business(35:12) Advice for professionals facing constraints(36:51) The importance of proactivity and learning from mistakes(40:54) Balancing work, health, and personal life(53:32) Navigating social media and business strategies(59:18) Embracing abundance and supporting othersThis episode is presented by:Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value Resources:Connect with Maja:LinkedIn: https://www.linkedin.com/in/majavoje/Maja’s GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.comWeekly newsletter (Substack): https://knowledge.gtmstrategist.com Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/ Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching

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