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Dental Success: Beyond Chairside

S3 EP10 Simplify And Succeed: Smarter Social Media For Your Practice | Sarah Thomson

29 Aug 2025

Description

In this episode of Dental Success: Beyond Chairside, I’m joined by Sarah Thomson, founder of Online Social Butterfly. With over 20 years of marketing experience, Sarah has an impressive background that includes international roles, leadership across industries, and academic achievements in marketing and management. For the past decade, she has been conducting sought-after social media workshops, helping businesses master the art of digital strategy.If social media feels like an overwhelming chore for your practice, especially with so much else on your plate, this episode is packed with actionable insights to help you make social media not only manageable but enjoyable.Sarah shares her journey and practical strategies for making your practice’s social media presence smarter, including:✅ Simplifying Your Strategy: How to create a social media plan that aligns with your practice’s goals and values.✅ Making Social Media Enjoyable: Tips to shift your mindset and embrace social media as a tool for connection and growth.✅ Achieving Consistency: Strategies to streamline your content creation process without sacrificing quality or authenticity.Key Highlights:✨ The Power of Simplicity: Why keeping your social media strategy straightforward is the key to long-term success.✨ Shifting Your Perspective: How to see social media as an opportunity to connect with your audience, rather than just another task.✨ Consistency Without Burnout: Practical tips for maintaining a consistent posting schedule without feeling overwhelmed.For more insights on how to make social media an effective and enjoyable part of your dental practice, don’t miss this conversation with Sarah Thomson! Stay tuned for more episodes and insights from Dental Success: Beyond Chairside as we continue to explore ways to improve and innovate in the dental industry.To learn more about Sarah Thomson and Online Social Butterfly, visit her website and social media accounts ⬇️Website: https://onlinesocialbutterfly.com.au/Facebook: https://www.facebook.com/OnlineSocialButterflyInstagram: https://www.instagram.com/onlinesocialbutterfly/LinkedIn:https://www.linkedin.com/in/sarahthomsonau/Send us a textHelping Dental & Specialist Practice Owners Build Systems That Work—So You Can Focus on Dentistry. Not sure where your practice stands financially? Take our FREE 5-Minute Practice Profitability Audit and uncover hidden profit leaks and quick-win strategies to boost revenue. ✔ Get your Profitability Score – Low, Medium, or High ✔ Identify inefficiencies that may be costing you money ✔ BONUS: Free copy of The Ultimate Guide to Practice Management Take the audit now: https://tinyurl.com/alignedbc-freeaudit Need expert advice? Book a complimentary 30-minute virtual coffee chat: Connect with me: https://linktr.ee/alignedbusinessconsulting Email: [email protected] Enjoying the podcast? Subscribe to our YouTube channel for more expert insights! https://www.youtube.com/@michellepritchard-alignedb9302 Stay tuned for more episodes from Dental Success: Beyond Chairside!

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