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Der Logistik Podcast

Successful outcome of a company-wide supply chain transformation

24 Sep 2025

Description

At its distribution centers in Brisbane and Sydney, Coles uses state-of-the-art WITRON technology to pick 1.6 billion sales units annually from a dry goods range comprising 19,000 different items. More than 90 percent of these items are picked either fully automatically or at semi-automated workstations. The WITRON solution has fundamentally transformed not only the processes in the distribution centers but also enhanced efficiency and product availability in the stores. Working conditions for Coles’ employees have also significantly improved. As a result, nearly 18 million kilograms of manual lifting and carrying have been completely eliminated each week across the entire supply chain. By halving the required footprint compared to a manual warehouse, the ecological impact has been substantially reduced - enabling the implementation of a business model that is both economically viable and environmentally sustainable. A third, even larger logistics center is already under construction in Melbourne.

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