The AI Advantage: How Boutique Agencies Are Redefining Design Consulting w/ Chris Basey

In this episode of Design Shift, Justin Lokitz sits down with Chris Basey, founder and CEO of Comedia, a boutique design agency that’s quietly outpacing the Big Four. From building real products for Google, BMW, and Atlassian to using AI as a “force multiplier,” Chris shares how small design teams are scaling impact without scaling headcount.They dive into:How boutique agencies win by making, not pitchingWhy design thinking needs a reset (but not a funeral)What AI can (and can’t) do for product designersHow to avoid “vibe coding” and stay relevant in an AI-driven worldThe future of boutique consulting—and why the full-service agency model is dyingWhether you’re a design leader, founder, or creative strategist, this episode is packed with honest insights, hard-earned lessons, and practical advice to help you thrive in a shifting industry.🔗 Subscribe to the Design Shift newsletter at designshift.me#DesignConsulting #AIinDesign #BoutiqueAgencies #UXLeadership #ProductDesign #DesignThinking #CreativeStrategy #Comedia #ChrisBasey #DesignShift #InnovationConsulting #DesignLeadership

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