Test Your Niche with These 5 Questions

There’s one thing the most successful social impact orgs get right, every time.They truly define and own a niche.Owning a niche as a social impact brand is probably one of the most important — but least understood — superpowers to further your mission. When we help our clients define and own a niche, they:↳ More easily drive engagement and action for their mission↳ Build capacity and become more effective with their existing resources↳ Reduce friction in securing donations and growing their revenue↳ Build a stronger culture and clarity of purpose for their teamBut owning a niche is easier said than done. And your niche should evolve over time. Where you started might not be right for where you are today — or more importantly where you need to be tomorrow. In today’s episode of Designing Tomorrow, Jonathan outlines 5 simple but powerful questions that you can ask yourself to test your social impact niche. If you’re trying to find your niche, or ready to make a pivot, these questions can help you make sure you’re putting your ideas to the test. Episode HighlightsQuestion 1: What Specific Problem Do You Solve? [01:41]Explore the importance of clearly defining the problem your organization solves and ensuring it's communicated effectively.Question 2: Who Experiences the Pain If You Disappear? [06:12]Discuss the significance of understanding your primary audience and the implications of your absence on them.Question 3: What Is Your Unique Solution? [09:30]Examine how to articulate your unique approach to solving the problem and how it differs from other solutions.Question 4: What Are the Ramifications of Not Solving the Problem? [12:44]Consider the impact of not addressing the problem and how it can help refine your organization’s focus.Question 5: Who Are Your Competitors or Collaborators? [15:07]Analyze your position relative to competitors and how understanding this can help strengthen your niche.Resources:Use Your Niche to Supercharge Your MissionDefine Your Social Impact Niche to Build a Brand That Matters8 Key Ingredients to Defining Your Social Impact NicheHow to Find Your Social Impact NicheAl Ramadan - Play Bigger ​​Listeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at [email protected] Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

There are no comments yet.

Please log in to write the first comment.