Information Architecture: The Invisible Pillar of Our Digital World with Lisa Maria

Join Rafael Burity and Rodrigo Lemes on Good Morning UX as we sit down with the eminent Lisa Maria, a revered figure in the design world, to delve into the intriguing realm of Information Architecture. Our discussion explores this subject’s new challenges in our rapidly evolving digital world. Information Architecture, the invisible pillar of our digital world, profoundly impacts how users locate, comprehend, and utilize the information available on the web. Its design can transform the user experience for better or worse, underscoring its critical role in the digital environment. Lisa Maria Marquis, with her deep knowledge and passion for design, shares her insights on harnessing the principles and practices of Information Architecture to craft digital spaces that are not only efficient but also effective. She explains how a methodical analysis of your site’s content and structure, a well-defined and consistent taxonomy, and strategically developed sitemaps can significantly improve your website’s navigation. The conversation underscores the importance of being intentional in organizing web content, reinforcing the idea that well-structured information equates to better experiences for everyone interacting with it. Tune in for an enlightening conversation that offers an in-depth understanding of Information Architecture and equips you with actionable strategies to implement in your work. Remember, in the digital world, how we organize information is just as crucial as the information itself.” Stay tuned for more enlightening interviews on Good Morning UX. ————- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Lisa Maria Linlkedin and book: Everyday Information Architecture https://amzn.to/3p5QHUS You Should Write a Book https://amzn.to/3JbQtlK -----------------------------  This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone. 

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