145: Leveraging Thought Leadership Into Earned Media with Allie Martin

In this episode of The Destination Marketing Podcast, Adam chats with Allie Martin, president of Fame and Fortune Brand Management. Listen to learn some of Allie's PR secrets and how destinations can use them to increase their thought leadership to more easily access earned media. "You are helping journalists do their job more efficiently, more easily and you're getting them great results. If you  approach any of these tactics with the thought that I am helping them because I have great value, you are going to take the pressure off of yourself and that's going to come across so clearly." -Allie Martin Fame and Fortune Brand Management Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network. 

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