148: Collaboration and Leaving Your Comfort Zone with Ted Sullivan and Bree Nidds

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Convention in Baltimore, Maryland. He is joined by Ted Sullivan, Chief Marketing Officer at Zartico, and Bree Nidds, Vice President of Sales at Discover Lehigh Valley. Listen to their discussion about the future of the tourism industry and the importance of collaboration and partnerships. “Be prepared to get out of your comfort zone and do something completely different. I learned a lot from the European DMO’s about how they relate to their resident first before the visitor. If you have happy residents, then they’re the biggest ambassador of that destination.” -Ted Sullivan “Partnership is going to be very important — partnership beyond our own destination. When we get that world heritage designation, we have to then partner outside with the other world heritage sites. That’s going to be critical for us.” - Bree Nidds Zartico: https://www.zartico.com/ Discover Lehigh Valley: https://www.discoverlehighvalley.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network. 

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