152: Approaching Destination Marketing From a New Perspective with Stuart Butler

In this episode of the Destination Marketing Podcast, Adam is joined by Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach. Having recently transitioned from the agency side to the destination side, listen to hear how Stuart is utilizing his unique background to improve the use of high-quality content within the destination. "Content is not just king, but it's everything. Everything you do is content in some form or fashion. Everyone is consuming content and if you're not publishing great content as things get more competitive, you're going to get lost in the shuffle. You have to create content that people choose to consume." -Stuart Butler Visit Myrtle Beach Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network. 

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