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Destination Marketing Podcast

365: Proving the Value of Tourism in 2025 with The Utah Tourism Collective

04 Feb 2025

Description

In today’s episode of The Destination Marketing Podcast, we continue last week’s conversation with The Utah Tourism Collective. Adam, Mo, Jason, AJ, and Sarah return to discuss some of the hottest topics in tourism as we head into 2025. With tightening budgets and increased scrutiny on DMO spending, it's up to us as marketers to demonstrate the value tourism brings to communities. Our guests also share what’s on the horizon for their companies, from new attribution models to a stronger focus on content and storytelling. Brand Revolt Bandwango Wander Ripe Zartico If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

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