How to Build & Sell a Valuable Business | Chris Spratling

If your business is your pension plan, you'd better make sure it's valuable, and sellable. In this episode of Diary of a Sales Expert, James interviews entrepreneur and author Chris Spratling, who shares game-changing insights from his Amazon bestselling book, The Exit Roadmap.Together, they unpack:• Why profitability ≠ value• What buyers really look for• Common mistakes business owners make before exit• How to structure your business to be ready to sell• The emotional toll of letting go• And how AI is reshaping sales prospecting and preparationWhether you're 2 years or 10 years from selling, this episode gives you the roadmap to build value and avoid regret.Grab a copy of The Exit RoadmapTake the free Exit Readiness Survey at TalkToBlue.comGet weekly sales strategy insights. Sign up to the Secrets of Sales Growth newsletter: https://www.jameswhite.business/newsletter-sign-up/#exitplanning #entrepreneurship #salesstrategy #diaryofasalesexpert #businesspodcast #businessgrowth #chrisspratling #theexitroadmap #scaleyourbusiness #saleyourbusiness #aiinsales

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