How to hone down on a niche market

In this episode, James tackles one of the biggest mistakes business owners make, trying to sell to everyone. Inspired by a question from listener Felicity, who’s recently launched a business, James breaks down exactly why niche marketing is the key to success.Using real examples (including the story behind Beanie’s Coffee and its rise to fame), James shows how getting specific about your target audience helps you cut through the noise, attract the right customers, and grow your business faster.You’ll hear about the challenges that come with being “too broad,” and how even great products can fail without a clear niche. James also shares lessons from his journey, including where he went wrong early on, and offers practical advice on how to define your ideal customer and build a message that speaks directly to them.In this episode:Why being specific beats being general every timeHow niche brands like Beanie’s Coffee became household namesThe dangers of trying to please everyone in your marketHow to build a message that truly resonates with your ideal clientJames’ personal insights on what works (and what doesn’t)If you’re struggling to find your niche or just unsure how to market what you do, this episode will help you refocus, refine, and start building serious momentum.Frustrated by missing sales targets? Struggling to hit your sales goals month after month? Stop guessing! Our scorecard reveals why you’re falling short. Take it now https://www.missingsalestargets.com/Enjoy the podcast? We'd love to hear from you! Email [email protected] to suggest topics for future episodes. If you've enjoyed the podcast, we'd appreciate a review.

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