The value of a buyer persona (ICP)

In this episode, James discusses why a buyer persona is vital for a business. Having an ideal customer avatar is vital for sales and marketing. It helps us cut through the noise and speak to our target market, but of course, that doesn’t mean we cannot take on clients outside of that demographic.James talks about a recent experience in which he spent time going through an avatar with a client, explaining the process and what a buyer persona looks like.Once we truly understand our audience's challenges, we can tailor-make content that speaks to those people.James finishes his podcast with another inspirational story. Be sure to subscribe on your podcast platform for more weekly sales-related episodes.Frustrated by missing sales targets? Struggling to hit your sales goals month after month? Stop guessing! Our scorecard reveals why you’re falling short. Take it now https://www.missingsalestargets.com/Enjoy the podcast and leave us a review!

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