From Content Creator to Telehealth CEO: How Jessica Jones Built a Digital Nutrition Empire

In this episode of Dietitian Boss podcast, host Libby Rothchild welcomes Jessica Jones, CEO and Co-founder of Diabetes Digital, a telehealth platform specializing in virtual nutrition counseling. Jessica shares her inspiring journey from starting the Food Heaven media company to leading a team of dietitians at Diabetes Digital. She discusses the importance of niching down, the impact of aligning with core values, and the intricacies of working with insurance to offer accessible care. Jessica also offers practical advice for dietitians interested in telehealth, emphasizing the significance of sales skills and robust referral networks. 00:00 Welcome to Dietitian Boss 00:37 Introducing Jessica Jones 02:11 Jessica's Journey from Content Creation to Telehealth 03:43 Challenges and Reflections During the Pandemic 04:27 Balancing Management and Patient Care 05:51 The Importance of Outreach and Sales 09:39 Building a Strong Brand with Food Heaven 14:01 Opportunities and Challenges in Telehealth 17:14 Strategies for Increasing Profit Margins 18:08 Roles and Responsibilities of Co-Founders 20:55 Tips for Dietitians Entering Telehealth 23:00 Final Thoughts and Resources  Bio:  Jessica Jones, MS, RDN, CDCES, is a nationally recognized dietitian and diabetes educator. As CEO and co-founder of Diabetes Digital, she leads an insurance-covered telehealth platform offering culturally inclusive nutrition counseling for diabetes and prediabetes. She co-hosts the Diabetes Digital Podcast and co-founded Food Heaven, a platform with over 250K followers and 5M podcast downloads. Jessica co-authored 28-Day Plant-Powered Health Reboot and A Diabetes Guide to Enjoying the Foods of the World and wrote the Diabetes chapter of the Food and Nutrition Care Manual. Her work has appeared in Oprah Magazine, SELF, and Bon Appétit. She lives in Sacramento with her husband and puppy.   Connect with Libby: Instagram: @libbyrothschild | @dietitianboss  YouTube: Dietitian Boss   Connect with Jessica Jones Diabetes Digital Website (for signing up for an appointment): diabetesdigital.co  Diabetes Digital Facebook: https://www.facebook.com/diabetesdigitalco/   Diabetes Digital Instagram: @diabetesdigitalco  Diabetes Digital YouTube: @diabetesdigitalco  Diabetes Digital TikTok: @diabetesdigital.co  Diabetes Digital LinkedIn: https://www.linkedin.com/company/98759072   Diabetes Digital Podcast: open.spotify.com/show/2xRnLYs57KNAjIpBCrk9WN   Resources: Discover the seamless experience of Practice Better through our referral link! Join us on a journey of enhanced wellness and efficiency. Start here! Join our membership The Library HERE  🚀 Ready to Grow Your Dietitian Business?  Download our Free Dietitian Business Starter Kit and plug in our proven scripts to save time and get paid with confidence. Want to hear client success stories? Review here.   Disclaimer: This episode contains affiliate links. If you make a purchase through these links, we may earn a small commission at no additional cost to you. We only recommend products and services we genuinely use and believe in. Your support helps keep the podcast running—thank you!    

There are no comments yet.

Please log in to write the first comment.