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Digital Business Ireland Podcast

Michael Dunne of Trustpilot discusses Cialdini's 6 principles of persuasion online

21 Sep 2022

Description

Michael Dunne is Strategic Business Development Manager for Trustpilot - the leading global online reviews platform. In this episode of the Digital Business Ireland podcast, Michael discusses Trustpilot's progression in the Irish market, the importance for SMEs in building trust in their customers, and what he believes are 6 essential principles to persuading consumers in invest in your products and services.  Visit www.digitalbusinessireland.ie to learn more about membership and how you can harness the power of digital commerce. 

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