#001 You may not need a "marketer"

Hello there! This is episode #001 of a new weekly podcast series I am doing out of the comfort of my own home out in Russia where I document the process of working and navigating the digital marketing world!  In today's episode to kick things off, I am getting to terms with the confusion between sales and marketing. I think its quite often people say they need a marketer but really they may need a direct response sales specialist and the miscommunication between those two roles is what commonly leads business owners burned and disillusioned with marketing.   _________________________________________________________________________________ ABOUT ME My name is Anastasia! I am a digital marketer - aiming to build intellectual capital, authenticity and purpose for the world. Believer in the role of personal brand building and helping business become who they already are through marketing techniques. Passionate about crafting brand stories and marketing; acting evangelist of the unlimited potential of the internet and connection it brings. _________________________________________________________________________________ Looking forward to seeing you next episode!  _________________________________________________________________________________ PS - I am rather new to this whole content creation thing from this end of the creation process, so take this with a pinch of salt! I look forward to developing my skills further as the podcast continues.

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