Digital Marketing in Plain English
Activity Overview
Episode publication activity over the past year
Episodes
The ubiquitious Google Search is everywhere - here is a dead simple explanation of how it works
25 Aug 2022
Contributed by Lukas
Google search is more of a verb than a noun now. Did you Google that, did you Google this? Well, it's something so ubiquitous that it has become part ...
Then how does it make money ?
25 Aug 2022
Contributed by Lukas
Almost anything you do on Google is free and we know that they have swanky office and highly paid employees, besides massive multiple billion do...
What are buyer persons and why are they important for your business
25 Aug 2022
Contributed by Lukas
Can you very specifically define who are you customers are ? what are their interests, typically what age they are , what kind of youtube videos...
Buyers Persona - What Is It and Why Is It Important In Digital Marketing?
25 Aug 2022
Contributed by Lukas
Getting our buyer personas right is the first step towards a successful digital marketing campaign. In this episode of Digital Marketing in Plain Engl...
The types of Facebook ads and how to choose the right for to start !
18 Aug 2022
Contributed by Lukas
Facebook can get your message in front of billions of users. However, when you are about to start a campaign, it presents you with a myriad of options...
SEO vs SEM - Explained In Plain English
18 Aug 2022
Contributed by Lukas
SEO & SEM - Both are used to increase visibility on search engines like Google and serve the same objective. Then, What is the difference,&n...
Turn the table around with the breakup email
19 Dec 2021
Contributed by Lukas
Turn the table around with the breakup email Hi, this is kabir and welcome to my short, crisp, byte size actionable growth hacks to help you do...
Schedule your ads to optimize your ad spend
19 Dec 2021
Contributed by Lukas
There’s nothing more frustrating than paying for leads that have gone cold. So why do we run ads that drive leads at 3 AM when there’s no one ther...
Why are Linkedin ads so Expensive ?
02 Dec 2021
Contributed by Lukas
Linkedin can be thought of as a huge structured database of resumes, so you can reach anyone there based their experience level, job title, company th...
Don't underplay your website !
02 Dec 2021
Contributed by Lukas
A Website is not just a your place on the internet where users can read more information about you. When setup properly, it can give you valuable insi...
Understanding - Click Through Rate or CTR
09 May 2021
Contributed by Lukas
CTR or click-through rate is an important metric for any of your digital ads. In this episode, I explain what it is, how it is calculated and what doe...