Digital Social Hour
How AI Is Changing Marketing & Funnels Forever | Russell Brunson DSH #1252
20 Mar 2025
🔥 Russell Brunson on Funnels, Business Growth & the Future of Online Sales 🚀 In this high-impact episode, we sit down with Russell Brunson, the legendary entrepreneur, author, and founder of ClickFunnels. He shares insider strategies on building successful businesses, mastering sales funnels, and how AI is reshaping the online marketing world. We dive into: ✅ How ClickFunnels revolutionized online business ✅ The biggest mistakes entrepreneurs make with sales funnels ✅ Why AI is changing marketing faster than ever ✅ How to sell online effectively & build a brand that lasts ✅ The mindset shift that separates winners from everyone else This episode is packed with game-changing insights, success strategies, and the mindset needed to dominate in today’s digital economy! 📲 Follow Russell Brunson & Learn More: 🔗 Website: RussellBrunson.com 🔗 Instagram: @RussellBrunson 🔗 YouTube: Russell Brunson 🔗 Books: DotCom Secrets, Expert Secrets, Traffic Secrets – Available on Amazon CHAPTERS 📌 00:00 – Russell Brunson on Finding Rare Books & Napoleon Hill’s Lost Work 📌 04:10 – How ClickFunnels Changed the Online Business World 📌 09:15 – Why Major Events Are Disappearing & the Future of Virtual Summits 📌 14:30 – The AI Boom: How It’s Revolutionizing Marketing & Funnels 📌 19:50 – The Secret to Mastering Sales & Closing Deals Online 📌 25:10 – Why Most Entrepreneurs Fail & How to Fix It 📌 30:40 – The Importance of Storytelling in Marketing & Branding 📌 36:20 – Building a Business That Lasts: Long-Term Strategies 📌 41:50 – Why Russell Collects Ancient Books & the Lessons They Hold 📌 47:30 – The Next Big Trends in Online Marketing & AI 📌 52:00 – Final Thoughts & Advice for Entrepreneurs 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: [email protected] 🔥 Hashtags #RussellBrunson #ClickFunnels #Marketing #Entrepreneurship #SalesFunnels #OnlineBusiness #AI #PassiveIncome #DigitalMarketing #DigitalSocialHour #Podcast
Full Episode
I found this piece on eBay. It was Napoleon Hill. Before he wrote Think and Grow Rich, he wrote a book called Law of Success. It was like a 16-book set. And you can buy a first edition for like five grand. But there was a set that was a pre-first edition. Three years before he wrote the first edition, he wrote it. It's kind of like authors write a book now. They print a galley copy.
They'll send their friends and people. Yeah. So he wrote a galley copy of Law of Success three years before he published it. He sent it to the President of the United States and the Queen of England and Andrew Carnegie and stuff. Anyway, there's only one known copy that's complete and he had it signed. It was on eBay for 1.5 million. I was like, oh, that would be...
Anyway, so I didn't buy it for a long time. I was buying every other rare thing I could find, but that one just kept mocking me. I was like, I have to have it. So eventually I went to buy that. And the collector who had it, he'd been collecting Napoleon Hill stuff for 20 years. And so I told him, I'll just buy everything you have.
And so I flew out there and just bought his entire 20 years of collecting and brought it home. And that kind of like started my... the seed of my, uh, my book collecting. And, and then the last two and a half, three years, about 18,000 first edition books and manuscripts and paintings from authors. Anyway, it just, it's been the most fun treasure hunting thing in the world.
All right, guys, Russell Brunson here today, getting ready for his last Funnel Hacking Live ever, man. Thanks for coming on. Thanks for having me. I'm excited.
Yeah, event number 10. Yeah, it's crazy. We started 10 years ago. It was going to be a one-time event with our community, and then it's become this huge, crazy industry-wide event, which is fun. How many were at the first one? Very first one, we had 600 people. And this one will have a little over 5,000. Wow, so 10x. Yeah. It's interesting to see, because Grant's calling it quits, too. I know.
It's crazy. All the big events are going to be done. And TNC got shut down, which is a big one in our industry. So it's going to be next year. It'll be interesting to see who tries to step in and take the void. Yeah, I'm wondering what's going on in the event space. A lot of people seem to be going virtual.
yeah tony robbins right tony dunn yeah we've same thing it's interesting because we'll make as much or more from a virtual event where i don't have to leave my house there's these huge events that take us you know almost entire year to plan and put together and hotels and all that kind of stuff and so Yeah, I'm sure we'll do big events again in the future.
I'm just I need a break for a couple of years. Yeah, I think there's a time and place for them. I think people got a little too like gun friendly with them. There was an event every week for like five years straight. So people got burnt out, you know, all these masterminds and everything. Yeah, for sure. It exploded in the last five or six years. It's been really crazy.
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