Digital Social Hour
How Barry’s Became the Hottest Steakhouse in Vegas | Chef Barry and Yassine Lyoubi DSH #1221
06 Mar 2025
🔥 Chef Barry & Yassine on Building Vegas’ Hottest Steakhouse, Social Media & Restaurant Trends 🍽️🚀 In this delicious deep dive, we sit down with Chef Barry & Yassine, the masterminds behind Barry’s Downtown Prime, one of Las Vegas' most iconic steakhouses located at Circa Resort & Casino. They share insider secrets on: ✅ How Barry’s became one of the top steakhouses in Vegas ✅ The power of social media & food influencers in the restaurant business ✅ The secret to creating an “Instagrammable” restaurant experience ✅ The rise of high-end dining & the future of steakhouses ✅ How they built a space catering to celebrities, athletes, and food lovers This mouthwatering episode is a must-listen for foodies, entrepreneurs, and anyone interested in the behind-the-scenes of the restaurant industry! 📲 Follow Chef Barry, Yassine & Barry’s Downtown Prime: 🔗 Instagram: @BarrysPrime 🔗 Chef Barry’s Instagram: @ChefBarry 🔗 Website: BarrysPrime.com 🔗 Yassine's Instagram: @yassine.Lyoubi ⏱ CHAPTERS ⏱ CHAPTERS ⏳ 00:00 – How Social Media Shapes the Restaurant Industry ⏳ 02:15 – The Importance of Instagrammable Dishes & Restaurant Design ⏳ 04:30 – How Barry’s Became One of Vegas’ Hottest Steakhouses ⏳ 07:10 – The Evolution of Vegas Dining & The Growth of the City ⏳ 09:45 – Real Estate Prices Then vs. Now & Investing in Vegas ⏳ 12:30 – The Unique Location & Design of Barry’s at Circa ⏳ 15:00 – What Makes Barry’s Stand Out From Other Steakhouses ⏳ 17:45 – The Competitive Steakhouse Market in Vegas ⏳ 20:10 – The Palms Casino’s Influence on Vegas Dining & Nightlife ⏳ 22:30 – The Secret to Longevity in the Restaurant Business ⏳ 25:00 – How Social Media & Influencers Changed the Restaurant Game ⏳ 27:15 – Food Influencers, Viral Marketing & The Keith Lee Effect ⏳ 30:00 – How Restaurants Adapt to Trends & Customer Expectations ⏳ 32:45 – The Future of Fine Dining, Vegan Options & Dietary Trends ⏳ 35:00 – What’s Next for Barry’s & New Ventures 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: [email protected]
Full Episode
we want people to be on their phones because the more they're on their phones the more coverage we're getting as a restaurant so when you're designing a menu nowadays or you're designing a restaurant one of the first questions is how do we what are we what's instagramable what dish is going to be instagramable of course you want it to be good you want the flavor to be there presentation to be there consistency
But you want it to be an Instagrammable dish and you want your restaurant to have multiple Instagrammable locations. I mean, if you go to Barry's and you look at the women's restroom, for example. Load it up. Yeah. I mean, that's right. Number one, most Instagram. We have the most selfies out of any other restaurant in the bathroom.
We can almost do an Instagram page for Barry's or social media page for Barry's of just bathroom selfies. Yeah. Everyone that goes in there loves it.
all right guys got chef barry and yasin here today from uh their famous steakhouse thanks for coming in guys of course thank you for having us i always tell people uh your guys steakhouse is one of my favorites in town if not my favorite so thank you yeah high regards from me much appreciated and you guys are new right because circa's pretty new well new in the sense of going to circa yeah yeah but you've been around for a minute we've been around for a minute how long
I've been in Vegas now, what, when did you come here, 98? I moved here in 97. Damn. 27 years. That's when I was born. Yeah? Holy crap. You guys have seen a lot of development. A lot of development. Did you see Vegas kind of blowing up like the way it has? Well, man, I never thought it would get to this, but yeah, I mean, it's a pretty special time right now.
Yeah, because I feel like 97, you could have got a steal on some real estate out here.
Oh, absolutely. In hindsight, it's 2020. I wish I could go back. I remember even after that when it got really crazy in, what was that, 2004, 2005? And people were lining up outside of all the home builders for two, three days in a row to try to buy homes. That was right before the crash. Damn. But that's when we saw the biggest price hike in real estate.
Yeah, everybody thought they were realtors. Yeah. I mean, everybody was buying houses in the 100s prior, right? And then all of a sudden everything starts hitting the twos and people are like, oh shoot, you gotta go buy. People are waiting outside of KB Homes and all the builders. I bought my first house for $89,000.
Holy crap. Back in 98, yeah. How many square feet is it? Maybe 1,600, 1,500. That's still crazy, though. Yeah, it's, yeah. That's nuts. Now you can't find shit for that price. No.
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