Digital Social Hour
How Barry’s Became the Hottest Steakhouse in Vegas | Chef Barry and Yassine Lyoubi DSH
15 Mar 2025
🔥 Chef Barry & Yassine on Building Vegas’ Hottest Steakhouse, Social Media & Restaurant Trends 🍽️🚀 In this delicious deep dive, we sit down with Chef Barry & Yassine, the masterminds behind Barry’s Downtown Prime, one of Las Vegas' most iconic steakhouses located at Circa Resort & Casino. They share insider secrets on: ✅ How Barry’s became one of the top steakhouses in Vegas ✅ The power of social media & food influencers in the restaurant business ✅ The secret to creating an “Instagrammable” restaurant experience ✅ The rise of high-end dining & the future of steakhouses ✅ How they built a space catering to celebrities, athletes, and food lovers This mouthwatering episode is a must-listen for foodies, entrepreneurs, and anyone interested in the behind-the-scenes of the restaurant industry! 📲 Follow Chef Barry, Yassine & Barry’s Downtown Prime: 🔗 Instagram: @BarrysPrime 🔗 Chef Barry’s Instagram: https://www.instagram.com/chefbarryb/ 🔗 Website: BarrysPrime.com 🔗 Yassine's Instagram: https://www.instagram.com/yassine.lyoubi/ ⏱ CHAPTERS: 📌 00:00 – How Social Media Shapes the Restaurant Industry 📌 02:15 – The Importance of Instagrammable Dishes & Restaurant Design 📌 04:30 – How Barry’s Became One of Vegas’ Hottest Steakhouses 📌 07:10 – The Evolution of Vegas Dining & The Growth of the City 📌 09:45 – Real Estate Prices Then vs. Now & Investing in Vegas 📌 12:30 – The Unique Location & Design of Barry’s at Circa 📌 15:00 – What Makes Barry’s Stand Out From Other Steakhouses 📌 17:45 – The Competitive Steakhouse Market in Vegas 📌 20:10 – The Palms Casino’s Influence on Vegas Dining & Nightlife 📌 22:30 – The Secret to Longevity in the Restaurant Business 📌 25:00 – How Social Media & Influencers Changed the Restaurant Game 📌 27:15 – Food Influencers, Viral Marketing & The Keith Lee Effect 📌 30:00 – How Restaurants Adapt to Trends & Customer Expectations 📌 32:45 – The Future of Fine Dining, Vegan Options & Dietary Trends 📌 35:00 – What’s Next for Barry’s & New Ventures LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: [email protected]
Full Episode
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Wir wollen, dass die Leute auf ihren Telefonen sind, denn je mehr sie auf ihren Telefonen sind, desto mehr Farbe bekommen wir als Restaurant. Wenn du also ein Menü designst oder ein Restaurant designst. Eine der ersten Fragen ist, was ist Instagrammable? Welches Dish wird Instagrammable sein? Natürlich willst du es gut sein.
Du willst, dass der Geschmack da ist, dass die Präsentation da ist, dass die Konsistenz da ist. Aber du willst, dass es ein Instagrammable Dish ist und du willst, dass dein Restaurant mehrere Instagrammable Plätze hat. Ich meine, wenn du zu Berries gehst und du siehst, dass die Frauen-Restaurant, zum Beispiel, aufgeladen ist. Ja, ich meine, das ist richtig. Nummer eins, die meisten Instagram.
Wir haben die meisten Selfies aus jedem anderen Restaurant in der Bathroom. Wir können fast eine Instagram-Page für Berries von nur Bathroom-Selfies machen. Ja, jeder, der da rein geht, liebt es. All right, guys. Got Chef Barry and Yasin here today from their famous Steakhouse. Thanks for coming in, guys. Of course. Thank you for having us.
I always tell people your guys' Steakhouse is one of my favorites in town, if not my favorite. Thank you. Heart regards from me. And you guys are new, right? Because Circa's pretty new. Well, new in the sense of going to Circa, yeah. Yeah, but you've been around for a minute.
We've been around for a minute. How long? I've been in Vegas now, what, when did you come here, 98? I moved here in 97. Damn. 27 years. That's when I was born. Holy crap. You guys have seen a lot of development. A lot of development. Did you see Vegas kind of blowing up like the way it has? Well, man, I never thought it would get to this, but yeah, I mean, it's a pretty special time right now.
Yeah, because I feel like 97, you could have got a steal on some real estate out here. Oh, absolut. In hindsight, 2020, I wish I could go back. I remember even after that, when it got really crazy in 2004, 2005, and people were lining up outside of all the home builders for two, three days in a row to try to buy homes. That was right before the crash. Damn.
But that's when we saw the biggest price hike in real estate. Yeah, everybody thought they were realtors. Yes. Ich meine, ja, jeder kauft Häuser. Jeder. Es ist früher, richtig? Und dann plötzlich beginnt alles zu schlagen und die Leute sind so, oh, du musst es kaufen.
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