🚀 How do you build a brand from scratch and turn it into a movement in just 7 years? Tune in now to this epic episode of the Digital Social Hour with Sean Kelly, where Cousin Jay shares his incredible journey of starting his clothing line, navigating the ups and downs of content creation, and hustling his way to success. Packed with valuable insights, hilarious moments, and raw honesty, this is one conversation you don't want to miss. 🙌 From painting sneakers to launching viral videos and creating his Girls Love Artists brand, Cousin Jay reveals how he turned creativity into currency, learned the art of marketing and branding, and overcame betrayal, setbacks, and even a YouTube ban to keep going. 💡 He’s not just building a business—he’s building a legacy, complete with a Dream Squad House to support aspiring creators. 🏠✨ Curious about the secrets behind his success? Want to hear about his wildest challenges, the importance of loyalty, and how he plans to keep leveling up? Join the conversation now and get inspired to chase your own dreams. 🌟 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 CHAPTERS: 00:00 - Intro 01:20 - How You & Salim Started Starving 03:50 - How You Blew Up On Worldstar 08:50 - How You & Salim Met 11:27 - Cousin Jay’s Biggest Backstab 15:53 - Do You Party A Lot 16:50 - Cousin Jay’s Music Career 19:36 - Truth About Social Media Money 22:15 - Danny’s Dream Squad House 24:38 - Danny Almost Drowned Incident 27:54 - Jack Doherty Discussion 30:30 - Who Held Kyle Accountable? 32:28 - Jesse Pays You Insights 37:39 - Keep Your Pencil In Your Pocket Advice 39:05 - Most Athletic Full Send Member 40:55 - Working for Free: Advice 43:25 - Girls Love Artist Merch Locations APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Cousin Jay https://www.instagram.com/realcousinjay SPONSORS: SAMRBOSA: https://sambrosa.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad #contentmarketing #digitalmarketing #contentcreation #personalbranding #socialmediamarketing
Full Episode
that person comes out of the door, it's like, like, you know that scene in Get Out, like, when the guy's like, yeah, gave me that look, didn't say anything. I was like, okay. He's like, I'm so sorry. I'm so sorry. I'm like, what are you sorry for? And I'm reading the room. I'm like, this nigga just fucked up. All right, guys, out here in Miami with Cousin Jay.
Let's go. The one and only. Love the outfit, man. Thank you. It's unique. Styled by Sally. Styled by Sally. Let's go. And got the Make America Snow Again hat. Yes. I got to hear the story behind that. What does that mean? Well, it has multiple meanings. You know, for me, it means global warming. To others, it might mean a brother that likes white women.
To others, it might mean something that people dibble and dabble in their nose, but You know, I don't partake in that. Yeah. To me, I took it literally. Oh, like. Snow. Yeah. That's a fourth me. It's a fourth one because I lived in Jersey growing up and it doesn't snow as much as it used to, man.
Make it snow some more over there. Yeah, man. It's snowing in Florida too. Does it? Yeah. Damn. That never happened growing up. No, I mean. Oh, that makes sense. Yeah. The first meaning. Yeah. Is clothing the main focus for you right now? Yes, a thousand percent. I mean, it's what I rely on because I just recently got banned on YouTube for 90 days. Damn. What'd you do? Body blue.
Oh, I saw that video. That got you banned? Yeah, for 90 days. Like a week after, like they gave me an email. They said, yeah, you're done. Damn. I had Lily Phillips on the pod and that episode got a strike. What did that do to you? So it was the first strike, so I'm chilling. Knock on wood. But was that your second or third? That was my first strike ever.
And it really hurt me because also factor in, I'm working with a new editor. And so his name is Noah. He's an amazing guy. He's just a little slow. So when people are slow... And I'm very fast paced and have ADHD. It's kind of hard for people to keep up with me. Yeah. Did you regret taking that spring break trip with Bonnie Blue? Fuck no. That shit was lit. That was amazing. What you mean?
So no regrets about it? I mean, she changed a brother's life, man. For good and worse. Being around her, I gained 6,000 followers. Damn. And I also lost 6,000 followers. You know what I'm saying? You lost it that quick? Very, yeah, instantly. Like, it was like, as the followers were going up, it was going down at the same time. Oh, got it. You know what I mean? Yeah.
But, you know, as far as, like, the notoriety I got from it, I need security now. So everywhere I go, for the most part, I have security with me, so. For real? Yeah. It's like that? Yeah. Goddamn. Actually, like, she did, she knows what she's doing. Wow. Well, shout out to her, man. I know OnlyFans girls get a lot of hate, but it is what it is, I guess. Yeah, man. It's all marketing.
It's like what you put out there and you're marketing yourself. You know what I'm saying? Whether you know it or you don't. And yeah, man. Who put you on to the marketing game, like branding? Like who really taught you those skills? I watch like a lot of different creators, like just on shorts and like reels and stuff like that. So just like the internet. Yeah. And also people I work with too.
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