Digital Social Hour
How Podcasting Can Transform Your Business | Sebastian Rusk DSH #1293
03 Apr 2025
Discover how podcasting can transform your business and life in this electrifying episode of the Digital Social Hour with Sean Kelly! 🎙️🔥 Join us as we sit down with Sebastian Rusk, a podcasting pioneer and expert in personal branding, to uncover the incredible journey that took him from starting out with just $8 to building a thriving business and life-changing platform. 🚀 Sebastian shares how podcasting became his ultimate networking tool, a vehicle for growth, and a powerful way to create meaningful connections. Learn why authenticity always trumps likeability, and how to stay consistent to unlock the magic of podcasting. From inspiring stories of resilience to actionable tips for launching your own show, this episode is packed with valuable insights you don’t want to miss! 🌟 Whether you're a budding entrepreneur or a seasoned pro, Sebastian's story will inspire you to take action and harness the power of podcasting. Tune in now and hear how this transformative medium can amplify your voice, elevate your brand, and connect you with the people who matter most. 🎧 👉 Watch now and subscribe for more insider secrets on the Digital Social Hour with Sean Kelly! 📺 Don’t miss out—hit that subscribe button and stay tuned for more eye-opening stories and strategies to grow your business on Apple Podcasts, Spotify, YouTube, and beyond. 🌐 Let’s start the conversation—what’s your BIGGEST takeaway from this episode? Share your thoughts in the comments below! 💬 CHAPTERS: 00:00 - Intro 00:37 - How to Start Podcasting 04:37 - Life-Changing Turning Points 08:20 - Launching Your Business 11:42 - Reasons Podcasts Fail 16:44 - Importance of Consistency 17:45 - Benefits of Short Form Content 19:15 - In-Person vs Virtual Engagement 19:59 - Importance of Eye Contact 23:20 - Jason's Comedy Show Experience 26:20 - Why Podcasts Suck 28:04 - Friendship with Gary Vee 33:28 - Gary Vee’s Humility and Energy 34:07 - Managing Egos in Business 35:00 - Get Out of Your Head 38:34 - Miami's Unique Culture 40:24 - Sebastian’s Daughter Insights 41:20 - Importance of Recharging 42:38 - Finding Sebastian Online APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Sebastian Rusk https://www.instagram.com/podcastssuck/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad #emailmarketing #podcastsetup #engagingcustomersthroughstorytelling #transformyourbrand #howtoeditapodcast
Full Episode
Your personal brand in perpetuity is your reputation. And authenticity trumps likability. And always make time for people, Sebastian. Always. You're never too busy. You'll never be too popular. You'll never be too big. Make time for people. You never, ever forget where you came from. Okay, guys, Sebastian here today. We are going to talk podcasting, something we both do for a living.
Talking about podcasts on a podcast. Yeah. One of my favorite pastimes. I love it, man. Great to be here, dude. Yeah, thanks. Thanks for coming. When did you get into podcasting? About 15 years ago.
Damn. Blog Talk Radio. OG. I don't know if you remember. Yeah. I wanted to, I had like six bucks to my name and I wanted to meet guys like Gary Vee and Mari Smith back in the day and a Facebook queen. And I had no way of connecting with these people because I'm brand new.
And I started a online radio show, Blog Talk Radio, and then figured out that it had an RSS feed that I could throw on SoundCloud. I remember SoundCloud. Yeah, man. So I turned that into a podcast and I realized, well, if I submit that to SoundCloud, then I can get on Apple. And Spotify came on and I was real inconsistent.
I started my first company doing social media and met Gary Vee in 2011, kind of turned me on to what was going to be happening in this digital landscape and started Social Buzz TV, which was an on-air media outlet, but also turned into boot camps and networking events where I really didn't know how I was going to make money. I just had like a burning desire to figure it out.
I had lost everything in 2008. Mm-hmm. And full-time single dad, moved back to Miami from Orange County. And I didn't know what I wanted to do. And in 2010, I just had an awakening moment. And I said, I need to go see Tony Robbins. I need to go awaken the giant within. So I called a friend of mine that worked for Tony at the time. And she fills me in on all the details.
She's like, it's going to be in Long Beach in July, 700 bucks. And I'm like, all right, cool. I got eight bucks to my name. I'm going to figure this out. So she calls me back. About an hour later, she goes, hey, my best friend lives on Miami Beach. I totally forgot to tell you. She's part of Tony's core team of six, travels the world with him. You should totally link up with her.
Not this time, Sean. I'm like, what can I bring to the table for an individual like this? But she said, hey, it's worth a drink. Hit her up. I'll make the introduction. So she did that. And I met up with that Friday. And we met up on Miami Beach for happy hour. And about five minutes into the conversation, she said, so what's next? And I said, I don't know. And she said, that's a problem.
And these are my offended days. So I'm thinking, who is this chick telling me what I'm doing with my life is a problem. When I thought to myself, she works for Tony Robbins, dude, you might want to humble yourself and stay curious. So I said, so what do you mean? And she asked me a question and this is where everything changed. She said, I'll tell you exactly what I mean. Who's missing out?
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