Digital Social Hour
Master LinkedIn Marketing Like Saphyre's Founders I Stephen & Gabino Roche DSH #1306
07 Apr 2025
Ready to **master LinkedIn marketing like Saphyre's founders**? 🚀 Tune into this episode of the Digital Social Hour with Sean Kelly as we sit down with Stephen and Gabino Roche, the brilliant twin founders of Saphyre. These trailblazing entrepreneurs reveal how they leveraged LinkedIn's organic strategies to dominate the B2B finance world, even during a global lockdown. 💼✨ From Saphyre's groundbreaking technology that accelerates fund launches to secrets of executing a winning LinkedIn strategy, this episode is packed with valuable insights you can't afford to miss. 💡 Learn how they turned challenges into victories, built a company with ZERO customer churn, and gained heavyweight clients like BlackRock and JPMorgan—all while staying resilient through the ups and downs of entrepreneurship. 💪 Want to know their insider tactics for LinkedIn marketing success? How they repurpose content from conferences for massive visibility? Or why Kevin O'Leary praised their execution? This is the ultimate playbook for aspiring entrepreneurs and marketers alike! 🎯 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Don't miss out—join the conversation and take your marketing game to the next level today! 🙌 CHAPTERS: 00:00 - Intro 00:34 - What is Safeguarding 02:55 - Your First Start-Up 05:02 - Did It Take Off Right Away? 06:07 - How to Get Your First Customer 11:24 - How Saphyre's Accelerated Growth 12:44 - LinkedIn Marketing Strategy for Start-Ups 17:32 - Importance of Branding in Business 20:14 - Importance of Pre-Trade Data 24:30 - Value of Pre-Trade Data in Post-Trade Issues 26:10 - Insights from Kevin O'Leary 27:58 - Suffering the Details in Business 33:19 - Recognizing Your Value 34:57 - Will AI Replace Stock Traders? 40:32 - Funding Raised by Safeguard 47:23 - What's Next for Saphyre? 48:54 - Real-Time Statuses for Portfolio Managers 50:06 - Benefits of Saphyre for Front Office 50:48 - Upcoming AI Announcements 51:40 - T+1 Settlement in Europe 52:12 - Where to Find Saphyre APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Stephen & Gabino Roche https://www.instagram.com/twinning.roche https://www.instagram.com/grochejr https://www.saphyre.com/ SPONSORS: PROLON: http://prolonlife.com/DSH LUMATI: https://www.lumati.com/dsh LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ #linkedinoutreach #linkedinsalesnavigator #emailmarketing #coldemail #growthmarketing
Full Episode
Thousands of deals and execution has been the key to success. And he hasn't found many companies who've been able to do that and accelerate. And he thinks we're on our way to do great things.
And to his credit, it took him five minutes to understand our entire business. Wow, Kevin. Yeah, because I remember I was like, oh, this is going to be hard. I don't know if he knows this. No, he like completely got it. I was blown away. All right, guys, got some twins on today, Steven and Gabino from Sapphire. Thanks for joining me today, guys. Thanks for having us.
Yeah. So for those that don't know what Sapphire is about, could you briefly explain? Yeah, sure. I mean, if you were a C-level executive, I'm meeting you at the elevator. The elevator pitch would be, we help financial institutions launch new funds as fast as 24 hours to be ready to trade. And after trade execution, we can help settle those trades at near real time. Mm-hmm.
Now, what does that mean? Well, a big investment manager wins a pension fund, let's say the Walmart pension fund. In the old days, before we existed, it could take a few months, six months, maybe 18 months before they could start trading on it. Now with our tech, it's plausible to get ready tomorrow. Wow.
So a big investment manager doesn't want any slowdown. They'll put their onboarding through our platform. They'll tell their broker dealers or custodians, hey, if you want to be first to trade in this new fund, you might want to look at this technology. So it's quite compelling in that aspect. And then we eliminate some of the issues in post-trade.
And we do this with 108 patents that my identical twin brother invented. Wow, that's a lot of pints, man. Yeah. It remembers a data point entered and a document shared for the lifecycle of the fund, from inception to settlement. Now, we have a lot of big clients that use us. I mean, it's very humbling. You couldn't ask for a bigger win than having your first client as BlackRock.
And then, you know, to follow that, how can you make it any bigger? Our second client was JP Morgan and then BNY Mellon and so on and so forth. A lot of them have the press releases out on our website. You can check it there. We've been in business for about eight years and knock on wood, we have a zero churn. Not one customer. Wow.
That's insane. I've never heard of a company with zero churn that's been around that long. Well done.
Just to put a little color to this, because the complexity in actually launching these funds, I mean, we're dealing with global investment managers and they're not just trading in the US and the UK. It's India, it's Brazil. And so you have to deal with the local regulators, the local banks. That's part of this process of why it takes sometimes months.
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