Digital Social Hour
Master YouTube SEO: Insider Secrets Exposed | Rebecca Zung DSH #1031
Sun, 29 Dec 2024
Master the secrets of YouTube SEO and discover game-changing insights with expert Rebecca Zung! 🎯 In this eye-opening episode, we uncover powerful strategies for dealing with narcissists, building successful digital businesses, and mastering the art of negotiation. Rebecca shares her journey from trial lawyer to YouTube sensation, revealing how she built a multi-million dollar business using strategic content creation. Learn shocking statistics about narcissism in modern society, including a 30% increase in NPD cases since the 1970s, and discover practical techniques for identifying and handling difficult personalities in business and life. Get ready for an information-packed conversation covering everything from content strategy and YouTube algorithm secrets to understanding the psychology of high-conflict personalities. Rebecca breaks down her proven SLAY method for negotiating with narcissists and shares invaluable insights about building authentic influence online. Whether you're an entrepreneur, content creator, or someone looking to level up their negotiation skills, this episode delivers actionable strategies you can use immediately. Don't miss Rebecca's powerful insights on building genuine influence while staying true to your values. 🚀 Watch now and join thousands of others who are transforming their approach to content creation and negotiation. Hit subscribe for more game-changing conversations on Digital Social Hour! 💪 #youtubeseo #youtubekeywordresearch #howtorankyoutubevideos #whatisseo #emotionalabuse CHAPTERS: 00:00 - Intro 01:30 - Narcissism in Lawyers: Prevalence and Impact 05:10 - Identifying Narcissistic Traits 08:06 - Origins of Narcissism: Causes and Influences 12:39 - Responding to Trauma: Effective Strategies 16:49 - Responding to Trauma: Continued Discussion 20:14 - Narcissism Statistics: 15% of the Population 21:35 - The Dopamine-Cortisol Loop Explained 23:30 - Anticipation of Reward: Psychological Insights 26:35 - High Conflict Negotiation Certification Overview 27:30 - Importance of Heart-Centered Approaches 30:30 - Do Marketing Funnels Still Work? 32:40 - Ranking Your Videos for Better Visibility 35:40 - Importance of Video Titles for SEO 37:50 - Key Social Media Platforms Today 38:37 - Rebecca's Interview Preparation Techniques 41:06 - Future Trends in Podcasting 42:50 - What's Next for Rebecca: Upcoming Projects 43:30 - Where to Find Rebecca Online APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Rebecca Zung https://www.instagram.com/rebeccazung https://www.rebeccazung.com/links LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What is the prevalence of narcissism in lawyers?
All right, guys, Rebecca Zung here today, fellow podcaster and narcissism expert. Thanks for coming on.
Thank you. It's such a pleasure to meet you.
Absolutely. Yeah. You've been all over the place lately.
Chapter 2: How can you identify narcissistic traits?
Yeah. Well, that's this work, right? But it's all about making an impact and doing as much as you can to help people.
Was the narcissism stuff how you started?
Well, I'm a lawyer by trade, so I was practicing law up until a few years ago when I really started making it big on YouTube and through my courses and now my certification. And so that's really my full-time career now. And we also just rolled out a program for corporations. And I was actually just approved as a certified government contractor for the U.S. government.
Chapter 3: What are the origins of narcissism?
So now I can actually deliver programming to the armed forces, military, to Department of Defense, Department of Justice, all of that as well. That's awesome.
Yeah, we'll dive into that.
Conflict resolution. So I'm really excited about that.
How common is narcissism in lawyers?
Chapter 4: What strategies can help in responding to trauma?
Oh, you know, it's interesting. When I wrote my book last year, I did find that there are certain professions that have a higher incidence of narcissism. And, of course, lawyers was one of the high ones. You know, surgeons, doctors, they were pretty high up there also. Celebrities.
Definitely celebrities.
Professional athletes, you know, so sure.
And entrepreneurs, right?
I mean, that was not specifically singled out, but I'm sure, you know, certain CEOs, definitely CEOs.
CEOs, yeah. Because I have all my friends take the dark triad test.
Oh, yeah, yeah.
And a lot of my entrepreneur friends score decently high in narcissism.
Oh, yeah. Well, it is a sliding scale. I mean, there's narcissistic personality disorder, which is at the end of the spectrum. I always say it's like there's the end of the spectrum, which is NPD, and then the other end of the spectrum, which is Dalai Lama or Jesus or whoever your person is, right? And the rest of us fall somewhere in between. And it can actually even fluctuate
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Chapter 5: How do marketing funnels work in today's digital landscape?
That's the only way that you can, because otherwise they're going to continue to want to get that coal level supply from you, which is, you know, the game playing, the manipulating, the moving the goalposts. Most people think, oh, narcissists just want to win. Well, they do want to win, but they also want, it's almost like, you know, they enjoy inflicting the pain. You know, it's a game for them.
Wow. Are you able to identify if someone is a narcissist?
Now I can much more quickly. I mean, you know, of course, like anything at the school of hard knocks, I learned the hard way, you know, right. I mean, having to deal with them in different places and my family and my, um, as a business partner, you know, different people in my life. And then of course,
Chapter 6: What are key strategies for ranking YouTube videos?
As a lawyer, I saw a lot of narcissists come through as either clients or opposing clients or even opposing counsel or judges. But it doesn't necessarily, you know, at the time that most of the time that I was practicing counseling, that word wasn't like a buzzword, but in the last few years, it's become a buzzword where everybody's a narcissist.
Yeah. You know, everyone's labeling their friends or their significant other or their ex. Correct. Or their boss.
Yeah.
Yeah. It's just thrown around.
Thrown around.
I wonder what percentage people actually are.
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Chapter 7: How do you prepare for a successful interview?
Well, they say that 15% of the population, I did the research last year. So about 15% of the population has a personality disorder that lacks empathy. So they say under the DSM-5 that, you know, I think it's like maybe 7% of people have NPD. And then there's another percentage of people that have bipolar or, you know, other personality disorders that lack empathy.
But then there's another sect, which there's an intersection of with high conflict personality, which, you know, they may not necessarily be all the way to the end of the spectrum to be diagnosed. But there are people that just enjoy the game of conflict and they just kind of make trouble wherever they go. Right. Yeah. It's almost like a sadistic thing in some ways, I think, or something.
I'm not really sure. But I think that there is definitely some overlap there. So if you take that and you say, okay, well, maybe it's, is it 20%? Is it 25? You know, who knows? But think about this. these are the people that are actually getting diagnosed.
Chapter 8: What are future trends in podcasting?
I mean, most people who have NPD or even narcissistic traits aren't going to get themselves clinically diagnosed because by definition, there's a lack of self-awareness. They think it's everybody else's fault. They're the victim all the time.
Yeah, that's so interesting. There's definitely people that enjoy conflict. When I was in college, every time this kid got drunk, he would look to fight every time. And I never even thought that could be narcissism.
Yeah, I mean, I knew somebody who would get people at a dinner party to the point of almost in tears or something, because he was just creating conflict. And then as soon as the person would be upset, then he would go, now we're having a conversation. Now we're into it. He actually was so not aware. Like he actually thought it was sort of fun. Wow. Yeah.
So they're not even aware of what they're doing.
No, not, not always because, you know, it's actually, I mean, this is something else I learned that you might find fascinating when I was doing my research and that is where it all comes from. And it comes from trauma in childhood.
And when we as humans are in survival mode, as you probably know, then we go into this fight or flight and adrenaline and cortisol kicks in and it starts to like bathe our brain. And then we're in high alert mode. High alert.
And when that happens on a regular or continuous basis as children because of neglect or abuse or witnessing abuse or just whatever feeling they had where they felt like they had to be in survival mode like that as a kid, then that cortisol actually can cause arrested development in the limbic system part of the brain.
And so what happens is you're kind of almost stuck at five years old or six years or whatever age it is. And so while the prefrontal cortex part of the brain continues to develop, which is your thinking, reasoning, judgment, that limbic brain is not completely developed.
And so what happens is when they get to be adults and they're triggered by whatever, but it's usually like a loss of control or they think they're going to be exposed or they're going to look bad or a loss of their kingdom in some way, then they will... immediately be triggered, that limbic system is immediately triggered.
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