Digital Social Hour
Secrets to Scaling a Global Luxury Business | Dimitry Toukhcher DSH #1363
05 May 2025
Discover the secrets to scaling a global luxury business 🌍 in this value-packed episode of the Digital Social Hour with Sean Kelly! 🎙️ Join Dimitry from LGFG Fashion House as he shares how his company revolutionized luxury retail by bridging the gap between online convenience and personalized service. From dressing celebrities like Jordan Peterson, Eddie Hall, and Ozzy Osbourne to scaling operations across 20 countries and 4 continents, Dimitri reveals what it takes to thrive in the luxury market. 🚀 Learn how face-to-face sales, integrity, and building long-term relationships have been the cornerstone of his success. Plus, don’t miss the incredible stories of networking at Cannes Film Festival, collaborating with high-profile clients, and the mindset shifts that drive growth in business and life. 💼✨ This episode is packed with valuable insights on entrepreneurship, loyalty, and unlocking your full potential. Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 CHAPTERS: 00:00 - Intro 00:29 - LGFG Fashion House Overview 01:39 - Meeting Greg Doucette 04:02 - Identifying Cheap Suits 05:00 - Today's Sponsor: Notion 07:06 - Fashion and Confidence Impact 07:31 - Dimitry"s Inauguration Suits 08:25 - Loyalty in Men 10:28 - Importance of Keeping Your Word 13:15 - Unlocking Your Potential 15:21 - Strategies to Beat Joe Rogan 16:04 - Scaling Your Business 20:06 - From Gamer to Confident Man 22:28 - Sales Skills and Confidence 23:17 - Overcoming Jealousy 27:18 - Getting in the Right Hands 28:36 - Meeting Anyone in the World 29:45 - Traits of Successful People 33:23 - Offense vs Defense in Life 35:00 - Current Excitements 36:20 - Film Festivals Insights 37:01 - Expanding LGFG Fashion 38:27 - Closing Remarks APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Dimitry Toukhcher https://www.instagram.com/dimitrylgfg/ SPONSORS: NOTION: https://www.notion.com/dsh LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad #alexhormozi #marketresearch #digitalmarketing #digitaltransformation #thoughtleadership
Full Episode
control right like however you are this is actually something i really consciously practiced that because like when i went to university and again i was clearly at the bottom of the social hierarchy um it's very easy to become resentful when that happens like you see guys that you don't think are as good as you because we all think you know we're morally superior that's kind of the the fallback of the loser man is but i'm morally better right it's like well you're just weak
All right, guys, Dimitri here from LG FG Fashion House. Very interesting business we're going to dive into today. Thanks for coming on, man. Thank you. Yeah, we were just talking before this how no internet, no word of mouth. You guys are very old.
Well, we have we have, you know, like the website and all the social proof that goes with it. But traditional retailers have stores and online retailers sell online. But there's actually a gap in the market between those two, right? Meaning that particularly for like an affluent audience, wealthy people pay to have their time needs solved.
They want things fast and they want things convenient, right? And so the store sort of makes that inconvenient. So the internet came along and was like, hey, if you shop online, you can solve the convenience issue because it comes to your house. But luxury brands struggle tremendously with online selling. Like, for example, Nordstrom's tried to do very high-end suits online.
They would get one-time purchases, but no repeat buyers because something comes, you know, doesn't fit exactly right. It needs extra service. Then you have to drive to the shop or to the alteration place. So people didn't want to go through that process. And brands like Burberry, same thing, invested a tremendous amount of money to sell clothing online.
But again, at that level, when you're spending that much money, you want the personal service. So we're a direct sales company. Our tailors come to our clients in their homes and offices around the world. Yeah. And it's clearly working. You've got some high-end clientele. I was on the website. Ozzy Osbourne, Tommy Fury, Jordan Peterson, Eddie Hall, Greg Duchat.
Yeah, that's how we met was through Greg, right? Right. I'll tell you a funny Greg story. Please. That's a little bit of an aside. So I'm a huge boxing fan, and me and Greg and some other friends, we were heading over to Saudi Arabia to watch the first fight between Tyson Fury and Alexander Usyk. Mm-hmm.
And we're on the flight from Dubai to Riyadh. And Greg starts feeling kind of sick. And by the way, Greg can't go outside. Like everybody just approaches him there, gets autographs, the whole thing, right? Yeah. So we're on the plane. He's like, he's feeling kind of sick. So he ends up going to the hospital when we land. And it turns out he had a collapsed lung. Damn.
But the fight's that night. We got to go to the fight that night. And Greg's like, there's no way I'm missing. He's just like a machine. He's like, I'm not missing this fight. So he hands some doctor at the hospital a whole bunch of cash to bring antibiotics and all sorts of monitoring equipment with him. And we're sitting on the floor. We got floor seats. It's like a good place to sit.
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