Digital Social Hour
Why Ketones Are the Next Big Thing in Human Optimization | Michael Brandt DSH #1226
08 Mar 2025
🔥 Michael Brandt on Ketone-IQ, Biohacking & The Future of Energy 🚀 In this high-performance episode, we sit down with Michael Brandt, co-founder of Ketone-IQ, to discuss how ketones are revolutionizing energy, brain health, and athletic performance. Topics Covered: ✅ How ketones fuel the brain & body for peak performance ✅ The science behind Ketone-IQ & why it’s a game changer ✅ The downside of caffeine & why ketones are a better alternative ✅ How the military, UFC fighters, and top athletes are using ketones ✅ The future of energy drinks & the rise of biohacking This episode is packed with insights on biohacking, longevity, and the next evolution of human performance! 📲 Follow Ketone-IQ & Michael Brandt 🔗 Ketone-IQ Website: https://hvmn.com 🔗 Instagram: @KetoneIQ 🔗 Michael Brandt Instagram: @MichaelDBrandt ⏱ CHAPTERS ⏳ 00:00 – How Ketones Fuel the Brain & Body ⏳ 03:15 – What is Ketone-IQ & How It Works ⏳ 07:30 – The Science Behind Ketones & Athletic Performance ⏳ 12:10 – Why Ketones Are a Better Energy Source Than Caffeine ⏳ 15:45 – How Ketones Help with Brain Health & Concussions ⏳ 20:20 – The Future of Energy Drinks & the Downside of Sugar & Caffeine ⏳ 24:10 – How the Military, UFC Fighters, & Elite Athletes Use Ketones ⏳ 28:40 – The Rise of Biohacking & Performance Optimization ⏳ 32:15 – Michael Brandt’s Experience with a 7-Day Fast ⏳ 35:00 – The Future of Ketones in Sports & Everyday Life 🎙 Sponsored by Ketone-IQ Unlock better energy, focus, and performance with Ketone-IQ – the cleanest fuel for your brain and body. Used by athletes, military, and biohackers worldwide! 💪 Get yours now at https://hvmn.com and experience the future of energy! 🚀 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: [email protected]
Full Episode
Ketones are really interesting for the brain. A big part of why you already make ketones is because your brain uses a ton of ketones. And when you have a concussion, you get hit in the head, you interfere with your brain's ability to do metabolism, to basically generate oxygen, because you have broken blood vessels and stuff. Energy can't get in.
But ketones rescue a lot of what would otherwise be an energy deficit. They just get in your brain really easily. And so people have been trying different ketogenic diet or what if I have a bunch of MCT oil that your body can kind of convert MCT oil into ketones. People have tried a lot of stuff like in and around what we're doing with Ketone IQ. We do our jobs right.
Then every single one of those blue tents on the side of NFL sidelines will be pouring out ketones every time someone gets hit. Like I think brain health is, I think, going to be the next frontier for just everyone in the next like five years.
Yeah. All right, guys. We got Michael from Keytone here today. Cheers, brother. Cheers, bro. Tastes good, man. So what did we just take? Can you explain what's going on here?
We just took a shot of pure ketones and ketones are something your body already makes. A lot of people know about the ketogenic diet, right? Where if you don't eat any carbs, you force your body to make a lot of ketones. The truth is we all already have ketones flowing around our body. And there's really powerful metabolic source of fuel that your brain especially loves.
We were the first ever to figure out how to make it in a shot. We ferment it, make it in a shot, and it's just super fuels, high performance energy. Hmm. Yeah. You're going to disrupt the space because a lot of energy shots and drinks don't use the highest quality ingredients, right?
Yeah, they don't. A lot of it just, you know, caffeine plus sucralose or sugar, just like photocopy. And then to that point, a lot of times it's got a lot of other weird stuff that gets you cracked out. Right. We're all about, I'm a marathon runner. I run 10 miles a day. I care a lot about high performance. And so I wanted to make the best, healthiest energy.
Yeah. I don't know what it is with coffee, but sometimes I get anxiety on it. Yeah. Weird. Like my heart will start like racing.
Yeah, I think caffeine is going through a moment right now, kind of a negative moment, where people are realizing it's not just this wonder drug. You can't just have more and more and more and more caffeine. For a lot of people, it actually has some drawbacks. It can be anxiety-inducing. It interferes with your sleep.
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