Digital Social Hour
Why 'Prey Drive' Will Change How You Succeed | Michael Burt DSH #1152
31 Jan 2025
Why does "Prey Drive" hold the secret to your success? 🚀 On this episode of the Digital Social Hour, Sean Kelly sits down with Coach Burt, the powerhouse behind the concept of "Prey Drive," to unpack the psychology of activation and how it transforms your drive to succeed. From coaching championship teams to building multimillion-dollar businesses, Coach Burt shares the five activators of "Prey Drive," his journey from high school basketball coach to bestselling author of *Flip the Switch*, and the habits of the top 1% of performers. 💡 Discover how fear, competition, and even embarrassment can spark your inner boldness, the importance of finding a skill over a "why," and why coaching is key to reaching your peak potential. Whether you're an entrepreneur, athlete, or just someone looking to elevate your game, this episode is packed with valuable insights you can’t afford to miss! 💼🔥 Tune in now to discover the game-changing strategies for unlocking your success. Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 #jimrohn #mindsetmentor #businessdevelopment #howtobuildpreydriveinadog #selfimprovement CHAPTERS: 00:00 - Intro 00:28 - What is Prey Drive 01:39 - How to Activate Prey Drive 04:32 - Meeting Grant Cardone 06:49 - Overcoming Limiting Beliefs 09:13 - Coaching High School Girls 09:42 - Ego in College Sports 10:06 - Future of Education 12:24 - Best Coaches of All Time 13:26 - Level 4 vs Level 5 Leaders 16:01 - Sports Mindset in Business 17:48 - Business Needs More Coaching 20:00 - Mastery Timeframe 23:20 - Real Estate for Profit 26:35 - Packaging Your Past 29:47 - Investing in Mentorship 32:56 - Traits of a Great Coach 34:58 - Learned Helplessness Explained 38:18 - Habits of Top Performers 40:54 - Building Confidence 42:59 - What's Next for Coach Burt 44:14 - AI in Healthcare 45:08 - Closing APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Michael Burt https://www.instagram.com/michealburt https://www.youtube.com/@CoachMichealBurt SPONSORS: Specialized Recruiting Group: https://www.srgpros.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
Full Episode
I gotta trademark that and I believe in more vuja day versus deja vu which is like a fresh twist on an old way of thinking and there's 20 motivational theories I deconstructed those theories I codify those theories and then I said I'm gonna come up with my own theory which is there's a drive inside of you that that drive can be activated and I'm gonna trademark those two words pray drive and that became really popular those two words
All right, guys, Coach Burt here from Nashville, former women's basketball coach. Thanks for coming on, man. Absolutely. Yeah, you've been killing it. Author of 22 books.
Yes, started early, started at 25 years old, really just to explain what I was doing as a basketball coach. So I had no intention of... Writing 22 books just started and really enjoyed the process and enjoyed packaging a method. And I think that's what a lot of people need is a methodology. Absolutely. A few of them really took off, right? A few of the books. Yeah, a few of the books.
A Flip the Switch became a Wall Street Journal bestseller, which is really the psychology of activating what we call the prey drive, which is your instinct to pursue activity. And I trademarked those two words. It's prevalent in an animal. An animal has a prey drive. And when I saw those two words, it's the animal's ability to stalk, capture, and kill prey.
And when I heard that, I'm like, man, I got to trademark that. And I believe in more vuja de versus deja vu, which is like a fresh twist on an old way of thinking. And there's 20 motivational theories. I deconstructed those theories. I codified those theories. And then I said – I'm going to come up with my own theory, which is there's a drive inside of you that that drive can be activated.
And I'm going to trademark those two words, prey drive. And that became really popular. Those two words. Yeah.
I love prey drive stuff. When I was a kid, I grew up without a father. My parents got divorced and I was a basketball player, but I played super timid. I wasn't aggressive at all. I didn't have that drive in me. It was like, take it to the basket or whatever. But now as I'm older, my game's completely different. I got the confidence back and I'm a way better player.
Where did that drive? Where was it initiated? Yeah. It must have been through business mentors or something, maybe friendships. But yeah, growing up without that father figure, it affected me, my confidence and in personal life and in sports.
Yeah. Well, I was raised by a single mom and had me when she was 16 years old. Wow. And she was tough, man. She taught me we don't whine, we don't complain, we don't make excuses. She wouldn't let me miss a day of school growing up. And I hated that really until later in life. And I was really thankful that she instilled kind of a discipline in me and a toughness in me.
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