Mastering healthcare sales | Mark Copeland (Vice President of sales at 3T Medical Systems)

We are now accepting sponsors! So if you or anyone you know is interested please click the link below.Mark Copeland is the Vice President of sales at 3T Medical Systems (3TM). They partner with healthcare institutions to enhance the delivery of care, improve patient health, and reduce costs. 3TM products are primarily focused on the needs of clinical specialists (anesthesiologists, operating room nurses, sterile processing staff, infection prevention specialists, and surgeons) who perform highly specialized surgical procedures. This has earned 3TM trusted relationships with hundreds of hospitals, integrated delivery networks (IDNs) and Veterans’ Affairs (VA) facilities, which has led to a continual expansion of products to serve other surgical requirements.In this episode, Mark talks about:* How do they evaluate a product* How do you get your first buyer* Why going after big systems first is not always successful* How you messaging needs to change based on who you are talking toHow to reach Mark:* LinkedIn: https://www.linkedin.com/in/mark-copeland-50712b4/* 3T Medical Systems: https://3tmedical.com/How to reach Zain:* LinkedIn: https://www.linkedin.com/in/zainmsyed/* Twitter: https://twitter.com/zainsyedpharmd/* Newsletter: https://zainsyed.substack.com/Links to other platforms to listen:* Apple Podcast: https://rdar.li/apple-podcast-link* Spotify: https://rdar.li/spotify-link* And all other platforms! Just search “digital thoughts podcast”* If it is not on the one you use send me a message and I will get it on thereThings referenced in the episode:Music used:* Daystar - Sugar Cookie!https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_lossy/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670639ba-26e3-4606-89be-10d8d1d29942_480x262.gifThank you so much for your support!Let’s support others:Please consider donating to the less fortunate. This is a reminder not only for you but also for myself.Here is a charity I donate toor donate to a charity of your choice. A little bit goes a long way.How can you support me:If you want to support me there are 2 ways you can for free* Give this podcast a 5-star rating on Apple Podcast and/or Spotify* Share this with anyone you think would enjoy thisPlease do not hesitate to reach out if you have any questions or leave a comment.You can connect with me on LinkedIn!If you enjoyed what you read please consider subscribing and sharing!I hope you have a great day!We are now accepting sponsors! So if you or anyone you know is interested please click the link below. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zainsyed.substack.com If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

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