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Digitale Vorreiter:innen

Leica zwischen Tradition und Zukunft – Markenstrategie, Innovation & Community mit Johannes Winter

12 May 2025

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Was macht eine Kameramarke in Zeiten von Smartphone-Fotografie erfolgreich? Johannes Winter, Global Director Corporate Communications bei Leica, gibt Einblicke in eine der traditionsreichsten und gleichzeitig innovativsten Marken Deutschlands.

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