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Direct Approach with Wayne Moorehead

Brian Underwood | Co-Founder & CEO, Prüvit and Terry LaCore | Founder & CEO, LACORE Enterprises

28 Apr 2022

Description

Wayne Moorehead is joined by Brian Underwood, Co-Founder & CEO of Prüvit and Terry LaCore, Founder & CEO of LACORE Enterprises. Terry, Brian and Wayne talk about how they built Prüvit into a multimillion-dollar company, what they've learned, and what they would have done differently. They also talk about the impact of Amazon on the direct selling industry, how leaders can use it as a tool for growth. Plus, they give a behind-the-scenes look into Prüvit's recent merger with at-home meal kit company Sunbasket to create PSB Holdings, a new company valued at $1.3 billion.

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