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Direct Approach with Wayne Moorehead

The AI Transformation Playbook: Peter Griscom on Building Faster, Leaner Direct Selling Companies

06 Nov 2025

Description

Join host Wayne Moorehead as Peter Griscom, President & COO of It Works!, reveals how AI is transforming his company at scale. From customer service agents to personalized field coaching, discover the practical framework for building faster, leaner organizations. Peter shares strategies for self-funded reinvestment, reducing waste by 35-40% and creating competitive advantage through technology.

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