You need two email lists to drive more direct bookings

First off, don't panic from the title of this episode! You do need to be building two email lists, not just one. But don’t worry, not only am I gonna tell you why, but I'll also tell you a bit about how to actually do this. I will not leave you high and dry, believe me!Topics discussed:Previous guests are your fans or VIPsPrevious guests are your first email listWho should be included in your second email listNeed to provide something of value in exchange for their email addressWe need to be respectful of those who have given us their email addressesSome ideas of what that download/lead magnet could beHow to get that lead magnet outWhatever you produce, it is something that is perfect for your ideal guestHaving two lists will help you drive more direct bookingsWatch my FREE masterclass on how to nail your ideal guest:https://directbookingsuccess.com/idealguest/CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin me in my Free Marketing Hub Facebook group: https://www.facebook.com/groups/marketinghubforholidayrentals/

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