#14 Embodying your Cancer Brand Archetype

Send us a textCancer, the loving and caring archetype of the zodiac creates a sense of belonging and security in every aspect of life. But just like the ebb and flow of the tides, Cancer's journey can lead them to both skillful and unskillful expressions.Skillfully expressed, Cancer is the embodiment of emotional intelligence, intuition, and deep empathy. Unskillful, Cancer can become overly protective, prone to mood swings, and overly dependent on others.Cancer brand is nurturing, caring, and deeply in touch with their clients' emotions. Let's meet the archetypal characters of the Cancer brand:The Nurturer: This brand showers its customers with love and care, making them feel like part of a family. Example of the Nurturer archetype is Dove, a brand that promotes self-love and body positivity.The Caregiver: This brand takes care of its clients' needs, providing solutions and support. Healthcare brands, such as Johnson & Johnson.The Protector: This brand is fiercely devoted to its customers' safety and security. Classic example is ADT, which emphasizes the peace of mindIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day. Brand Strategy Workshop - Essence, Experience, Expression 1:1 astrobrand mapping sessions as a pathway to 1:1 mentoring Download my free branding checklist and my moon calendars

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