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Discover A Full Audiobook That Is Simply Addictive.

Customer Portfolio Management by Fred Selnes, Michael D. Johnson

24 Jun 2025

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Please visithttps://thebookvoice.com/podcasts/2/audible/246858to listen full audiobooks. Title: Customer Portfolio Management Author: Fred Selnes, Michael D. Johnson Narrator: Jason L. Bishop Format: mp3 Length: 3 hrs and 59 mins Release date: 06-24-25 Ratings: Not rated yet Genres: Marketing & Sales Publisher's Summary: Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.

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