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Discover The Full Audiobook That Keeps Thriller Fans Hooked.

Answering the Ultimate Question by Richard Owen, Laura L. Brooks

09 Jul 2020

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Please visithttps://thebookvoice.com/podcasts/2/audible/98374to listen full audiobooks. Title: Answering the Ultimate Question Author: Richard Owen, Laura L. Brooks Narrator: Melissa Edris Format: mp3 Length: 8 hrs and 57 mins Release date: 07-09-20 Ratings: Not rated yet Genres: Consumer Behavior & Market Research Publisher's Summary: Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.

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