How Jason Pham Became Vietnam’s Top Bartender | Crafting Cocktails, Culture & Community in Saigon | Jason Pham S11 E5

"In the West, we say hospitality; in Vietnam, it’s still just F&B. Bridging that gap is everything to me." – Jason PhamThis episode with Jason was truly inspiring. Jason’s journey from Australia to Saigon, rooted in his family’s refugee story, brings so much depth to what he does in the hospitality industry here in Vietnam. He’s not only a skilled mixologist but also an incredible storyteller, blending Vietnamese and Western influences in a way that’s reshaping Saigon’s cocktail scene. Our conversation really highlights the passion, creativity, and hard work behind his bars, and I think listeners will walk away with a new appreciation for the artistry involved in every drink he serves.- Niall MackayKey Takeaways:Jason’s Negroni Secrets: Why he uses Lady Trieu Flower Bomb Gin to elevate his signature cocktail, the Negroni.Mastering Hospitality: Jason’s philosophy on remembering guests’ names and creating a welcoming atmosphere in Vietnam’s young cocktail scene.Balancing Two Clienteles: How Jason tailors service for both Western expats and affluent Vietnamese in Saigon’s growing bar industry.Embracing Cultural Heritage: Jason’s journey as an Australian-Vietnamese and reconnecting with his roots in Vietnam.“Viet Kieu” Influence: How a mentor inspired Jason to return to Vietnam to make the most of the emerging market’s unique opportunities.Chapters:10:00 - The Secret Ingredients to the Perfect Negroni22:00 - How Jason Builds Community Through Hospitality40:00 - Serving Saigon’s Diverse Clientele: Expats and Vietnamese Elites58:00 - Growing Up Australian-Vietnamese: Jason’s Cultural Journey01:02:00 - Why Vietnam is a Land of Opportunity for Viet Kieu and Entrepreneurs"Send me a message!"Vote now for Discover Vietnam! The full list of winners is here. Support the show🎙️ Start Your Podcast Today! 👉 Book a FREE Discovery Call with me and let’s bring your idea to life! 🎥 Edit Videos Like a Pro with Descript! 👉 I use Descript to create my content—try it for FREE here: 🔒 Protect Your Privacy with NordVPN! 👉 Get 70% OFF their 2-year plan and enjoy a secure, ad-free internet! These are affiliate links, and I’ll earn a small commission if you sign up, at no extra cost to you. ✅ Subscribe for More! If you enjoy content about life in Vietnam, food adventures, and great conversations, hit that subscribe button. 📸 Follow Me on Instagram 🌐 Visit My Website 🎉 Join Our Community!

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