S3E4 - Intentional AI: The role of AI in content management

In Episode 4 of the Intentional AI series, Cole and Virgil move further into the content lifecycle and this time they are focusing on content management.Once your content’s written, the real work begins. Editing, organizing, translating, tagging, all the behind-the-scenes steps that keep content consistent and usable. In this episode, the team looks at how AI can help streamline those tasks and where it still creates new challenges.Joined by returning guest Chad, they break down where AI fits, where it fails, and what happens when you trust it to translate complex content on its own.In this episode, they explore:How AI supports the content management stage of the lifecycleCommon use cases like translation, auto-summary fields, and accessibility checksWhere automation makes sense and where it doesn’tThe biggest risks of AI content management, from oversimplification to data privacyWhy good input (clear, readable content) still determines good outputHow readable, accessible writing improves both human and AI understandingThis episode also continues the real-world experiment from previous episodes.Using the accessibility article originally created with Writesonic, the team tests how well three AI tools: Google Translate, DeepL, and ChatGPT, handle translating the piece into Spanish. The results reveal major differences in accuracy, tone, and overall usability across each model.A downloadable Episode Companion Guide is available below. It includes key takeaways, tool comparisons, and practical advice for using AI in the content management stage.DS-S3-E4-CompanionDoc.pdf🦃 Note: We’re taking a short Thanksgiving break, the next episode will drop on December 2, 2025.Upcoming episodes in the Intentional AI series:Dec 2, 2025 — AccessibilityDec 16, 2025 — SEO / AEO / GEOJan 6, 2026 — Content PersonalizationJan 20, 2026 — Front End Development & WireframingFeb 3, 2026 — Design & MediaFeb 17, 2026 — Back End DevelopmentMar 3, 2026 — Conversational Search (with special guest!)Mar 17, 2026 — Chatbots & Agentic AIMar 31, 2026 — Series Finale & Tool ReviewWhether you’re managing websites, content workflows, or entire digital ecosystems, this conversation is about using AI intentionally, to work smarter without losing the human judgment that keeps content trustworthy.New episodes every other Tuesday.For more conversations about AI, digital strategy, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.Chapters(0:00) - Intro(0:50) - Today's focus: Content management with AI(1:58) - Content management opportunities with AI(6:18) - Recurring series theme: Trust(8:34) - Refine your process one step at a time(9:53) - Better content = better everything(10:22) - We tested 3 AI translation tools(12:02) - Cole's "elephant in the room" test(14:28) - Poor content = poor translations(16:58) - True translation happens between people(18:45) - Closing takeawaysSubscribe for email updates on our website:https://www.discussingstupid.com/Watch us on YouTube:https://www.youtube.com/@discussingstupidListen on Apple Podcasts,...

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