Hayley Santell // Founder of MADI Apparel

----------------------------------------Introducing Causeartist BackOffice, your dedicated operations partner for social enterprises, nonprofits, and mission-driven funds. We provide comprehensive, full-stack operational support, allowing you to focus on growth and impact.Our team of licensed experts—including CPAs, CFOs, and technology specialists—delivers solutions in:Financial Management: Full-cycle bookkeeping, accounting, and tax compliance.Growth & Marketing: Data-driven strategies to maximize your reach and revenue.Investor Readiness: Preparing you for capital raises with pitch decks, financial models, and due diligence support.HR & Administration: Streamlined hiring, payroll, and benefits management.Technology & Security: Expert IT support, platform integration, and cybersecurity.Causeartist BackOffice is trusted by early-stage founders and global teams for world-class expertise built for impact.To learn how we can support your organization, visit Causeartist BackOffice for a free strategy session.In episode 33 of the Disruptors for Good podcast, I speak with Hayley Santell, the Founder of MADI Apparel about creating an ethical fashion brand using American manufacturing, giving back, and empowering women affected by domestic violence.I had the great opportunity to sit down and chat with Hayley at MADI HQ here in Kansas City. Hayley wanted to symbolize how vulnerable women can feel when they don't have access to new, clean underwear, so she decided to take the leap in 2012 and start MADI Apparel after learning underwear is the most requested item at most domestic violence shelters and sexual assault clinics in the United States.MADI Apparel is a women’s undergarment brand with the dedication to Make a Difference domestically and globally. MADI is founded upon the principles of American manufacturing, self-sustaining fabrics/packaging and socially conscious global impact through underwear donations.MADI does an amazing job in all aspects of their eco-system. The most impressive part of this eco-system is taking the time to develop a domestic manufacturing relationship. American made fashion has long been outsourced by major brands, who actually have the ability to set up domestic production, but choose not to do so due to profit margins and pressure from stock holders. It is so refreshing and exciting to see MADI’s approach out the gate to take on domestic manufacturing and impact local lives within her own community.Listen to more Causeartist podcasts here.Check out:ImpactInvestor.io - Discover impact investors from around the world.Podcast Made with TransistorPodcast cover design Made with CanvaBuild amazing web platforms with Webflow Spotlighting impact startups, brands, and founders.We feature social impact startups, conscious brands, and visionary founders shaping the future of business. Join thousands—subscribe to our weekly newsletter for exclusive interviews, the latest funding rounds, digital tool reviews, and curated products fueling the impact economy.To learn more, please visit causeartist.com

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