Mark McTavish // CEO & Co-Founder of Pulp Culture

----------------------------------------Introducing Causeartist BackOffice, your dedicated operations partner for social enterprises, nonprofits, and mission-driven funds. We provide comprehensive, full-stack operational support, allowing you to focus on growth and impact.Our team of licensed experts—including CPAs, CFOs, and technology specialists—delivers solutions in:Financial Management: Full-cycle bookkeeping, accounting, and tax compliance.Growth & Marketing: Data-driven strategies to maximize your reach and revenue.Investor Readiness: Preparing you for capital raises with pitch decks, financial models, and due diligence support.HR & Administration: Streamlined hiring, payroll, and benefits management.Technology & Security: Expert IT support, platform integration, and cybersecurity.Causeartist BackOffice is trusted by early-stage founders and global teams for world-class expertise built for impact.To learn how we can support your organization, visit Causeartist BackOffice for a free strategy session.In episode 76 of the Disruptors for GOOD podcast, I speak with Mark McTavish, CEO & Co-Founder of Pulp Culture on changing our relationship with alcohol and creating the world's healthiest adult beverage.Beverage Industry Veteran Mark McTavish (CEO & Co-Founder) and Plant-Based Performance Mogul Brendan Brazier (Co-Founder) combined their areas of expertise to create the healthiest alcohol on the planet.These two fitness-minded foodies turned social entrepreneurs, set out to create an alcoholic beverage that uses 100% raw, fresh juice that naturally ferments over three months (thank you, mother nature). Called “wild fermentation,” the result is a zero-additive, zero-sugar, bone-dry beverage with 6 billion naturally-occurring probiotics, B vitamins, and 4.9% ABV. The final touch is blending in fermented, nutrient-dense super fruits and performance-boostings botanical adaptogensMark was raised in the apple growing region of southwest Ontario, he began his career in the craft beverage industry at the age of 19. Soon after earning his Bachelor of Commerce at Canada’s top beverage management school, Mark established his foothold in the marketplace by opening one of the first craft bars in Canada in 2003.After helping to pioneer the craft beer industry in Canada, Mark followed his other passion and built a successful career in the commercial fitness business. With a focus on product design and brand development, Mark spent nearly a decade working with fitness professionals across North America. Mark’s career path came full circle when he realized his dream to craft the healthiest alcoholic beverages on the planet; a convergence of two industries that had previously seemed to be an impossible pairing.Listen to more Causeartist podcasts here.Check out:ImpactInvestor.io - Discover impact investors from around the world.Podcast Made with TransistorPodcast cover design Made with CanvaBuild amazing web platforms with Webflow Spotlighting impact startups, brands, and founders.We feature social impact startups, conscious brands, and visionary founders shaping the future of business. Join thousands—subscribe to our weekly newsletter for exclusive interviews, the latest funding rounds, digital tool reviews, and curated products fueling the impact economy.To learn more, please visit causeartist.com

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